I have been working with a long-time friend on re-developing my personal brand. I say “re-developing” because it is a process of reclaiming the energy, the passion, the purpose of why I do what I do. I started by reclaiming the title “Idealist”.
When I launched my personal brand in 2005 and gave myself the title Idealist, it had two meanings. The first meaning was that I helped my clients come up with and stretch the ideas of what was possible for their business. The second meaning was that I was extremely optimistic about the future and I embraced that my optimism was a bit idealistic.
Many people helped me grow my business. I learned a lot from them and am forever grateful for their time and insights. But in many ways I allowed their insights and advice to destroy my idealism and to sidetrack what I was trying to accomplish. Over the years, I began resisting sharing the raw personal stories that I believed were so critical to connecting with other people in the world. I dropped the title of Idealist in favor of “being taken more seriously” and I focused less on stretching ideas and more on outlining paths to the typical business metrics.
The silver lining is that I vastly improved my business skills and knowledge. However, the greater good that came out of my years of rejecting idealism was the void I felt. There was always a feeling of dissatisfaction after a job well done. There was the numbness I experienced as I went through the routine of mapping out a plan to meet a goal. It was obvious what I was doing was working, doing a job. I was back on the hamster wheel that once drove me crazy enough to leave a good steady paycheck and to leap into the unknown. I say this was the greater good because it was this void that reminded me of my purpose.
The darker the world got the more I realized my light was no longer shining. We are living in precarious times right now. I believe it is vital for each of us to find our light to shine our way through to better times. My light is idealism, whether it is in the form of helping people stretch the ideas of what is possible, being unrealistically optimistic about the future, or identifying the silver lining of tough situations. It is my purpose of why I do what I do.
My son and I have always had long discussions about world events. I thought this was just another conversational starter. But it was more. My son is 22 years old. The bomber was 22 years old. The question really was how did this guy get so warped and how do we stop this?
Some of the answers I came up with are in my article for Politics Means Politics, Manchester Bombing: Trying to Answer the Tough Questions
In the 2+ decades I have been working, freelancers have always played an important role in providing expertise or filling in talent gaps for organizations. There are a number of benefits that come with hiring a freelancer including keeping headcount down and reduce payroll to having access to unique expertise with a vast amount of experience.
There are many benefits to being a freelancer as well such as flexibility and taking control of your career path.
However, the downside to both organizations and freelancers is the fact that many freelancers work alone. They are responsible for sales and marketing, accounting, project or account management, keeping their skills up to date, and the specific tasks they were hired to do.
My experiences of being a freelancer and managing freelancers sparked an idea of how we can keep all the great things about freelancing while easing the struggles that come from working alone.
Amplified Concepts is a freelancer community where the expertise of individuals are highlighted, a community of freelancers gather, and dedicate teams come together to learn from each other, collaborate, and share resources.
If you would like to know how you can be a part of this (r)evolution, contact me.
Chris and I have been working together for a long time. Over the years Chris has become more and more passionate about Facebook Advertising because of the expanded capabilities offered to brands at reasonable price points.
Here is an Amplified Concepts Chat an Amplified Concepts Chat where we discuss opportunities and misunderstandings about Facebook Ads.
360-Videos allows the person filming to capture their entire experience and the audience to look around the environment. Facebook is the latest platform that enables 360 video LIVE.
Over on Amplified Concepts, I chatted with one of the premiere 360-video experts, Fabio Musio.
Companies are run by people and people mess up. It is often up to the people who lead the company to apologize for the mistakes, carelessness, or outright disasters that happen.
Recently, we all got to witness two brands apologize for some careless disasters. How well did they do it and what can we all learn from it? That is what Chris and I discussed on Amplified Concepts.
This is not normal. Each day I look at my news alerts and I remind myself that it is not normal, it is historical and we are living in a time of great change and I have a responsibility to my future and the future of my children to be involved in where this change takes us.
At times it can be exhausting, frustrating, and depressing. But I find ways to stay energized. You can read my article In Search of the Spark: How will we lighten up these dark days, on Organizer Sandbox.
The news was all abuzz about Snapchat going public.
Chris and I got together to discuss if it was worth all the hype. We also touched on a few more digital topics in the news.
Social Media sites are becoming places where you can do more than hangout with peers or browse through images. If you see something you like, with just a click or two, you can buy it.
Chris and I discussed some of the ways social media sites are becoming more shoppable on Amplified Concepts.
As soon as you label a person you have shut down your ability to understand them. You immediately believe you know everything about that person based on everything you know about the label you have assigned to them. Labels are a favorite tool of many politicians because they keep Americans from discussing and debating issues and policy. Instead, we play team politics and attack “the other.”
You can read more of my thoughts on this on my post, America is Being Killed by Labels