Getting your hotel property or travel destination featured in a magazine take a lot of work, relationship building, and story-telling. Is there a way to get a better return with less effort?
Yes. Work with a social media influencer, a person who is passionate about travel and built an audience that not only consumes the information that is posted, but interacts with it and shares it. Travel Influencers are story-tellers who will see the best of what you have to offer through the eyes of what is important to your guest. Many have a reach that rivals traditional magazines.
However, before you work with a travel influencer, may I suggest you read my article in Hotel Executive: The Rising Value of the Travel Influencer.
Published in 2000, Malcolm Gladwell’s book The Tipping Point exposed how getting the right people to know about an idea or select teens to make a fashion statement can create a new trend. Gladwell did a great job outlining some examples, but his idea was far from original.
One of my favorite documentaries, The Century of Self, talks about how appealing to people’s emotions and ego will cause them to make certain purchases and the best way to do that is to partner with people they look up to or relate to.
The question is can you become someone who has an influence on others? I have worked with social media influencers for over a decade and I have learned a thing or two about what makes them influential. Read more on my Linkedin Article: How Do You Become an Influencer
One of the greatest benefits of the social web is the ability to read other people’s stories when you are going through a particular issue. This has helped me through a few medical procedures I had to experience the past couple of years. However, over the weekend I could not find anything about Kidney Stones, which is such a common issue. I did not know if what I was going through was “normal.” Turns out, it was a bit extreme.
Read more in Healthcare in America
It has been a rough election season. Whether or not you are pleased with the outcome there is still a lot more work to do. I have posted some of those thoughts over on Organizer Sandbox in an article titled “Why We Need You to Save Our Democracy.”
I love this time of the year when I am able to slow down and spend time with friends and family and watch a few of my favorite movies. One of my all-time favorite movies is It’s a Wonderful Life.
As I watched that movie this year I could not help but think about the lessons the movie offers and how they apply to some of the struggles that I witnessed this past year. By reflecting on the journey and the positive changes that have occurred because of the journey, we can gather our strength and look forward to a positive future.
This year there have been lots of stories about how Social Media channels have been hijacked by various greedy, misguided, nasty, hateful people and how it has been overwhelmed by automated bots. Trying to stay on a positive and authentic course can feel like a losing battle sometimes. But when we reflect on the positive outcomes of that course we are renewed for that battle. With that in mind, I adapted the story of It’s a Wonderful Life with social media as the hero of the story titled, “It’s a Wonderfully Connect Life”
posted on Linkedin.
I hope you enjoy it. Wishing you a wonderful holiday season and a happy new year.
What do you want to accomplish? What resources you have available to you? What is your experience and understanding digital marketing and social media?
The answers to these questions can help you understand exactly what level of social media help would enable you to reach your business goals in the most efficient and effect way.
For more about what you can expect from social media and how to decide what help you need, read my post on Linkedin, What Kind of Social Media Help Do You Need?
Lots of stories are being posted about the downfall of society with social media to blame.
It is not the platform that is to blame but how we have decided to use them. In my article, How Social Media Became its Own Worse Enemy – and How to Improve It, I discuss what we might be doing wrong, what the fallout could look like, and how we can get real again.