Marketing Assessment and Strategy Development
Every day there is a new tool or mobile app or social media site being released that you can explore. Every week the mainstream social media sites are announcing changes and enhancements to their platforms. Every few months the demographics and growth trends of the various sites start changing.
Marketing your brand on social and mobile platforms is no longer edgy or innovative. If you want to be found, trusted, and remembered, you need to not only have a strong and recognizable brand identity on these platforms, but you need to be contextually relevant and engaging. That means keeping up with changes. That also means starting with a marketing strategy that is both focused and flexible.
Let me take a look at your current marketing efforts. I can help you identify:
- How to can get better results.
- What’s working and what should you do more of.
- What you should stop doing.
- Marketing tactics that you should implement.
- How to calculate the value of your marketing efforts.
- How to improve workflow.
- How to produce more results?
I work with you to narrow in on and define the most important elements that will drive the results you are looking for. Through research, I can help you define the type of people (personas) you want to focus your resources on reaching and engaging with, including what they care about and how your brand can help them reach their goals.
I will develop a competitive analysis that will reveal what is working or not working for your competitors, as well as, where there are opportunities for your brand to fill a need that your competition is missing out on. Together, we will be able to identify your brand’s strengths and weaknesses compared to the competition and provide insights on what topics or actions you may want to avoid based on mistakes others have already made.
I will develop an editorial calendar and content marketing plan that will map your brand message to the buyer’s journey which will keep your brand top-of-mind and engaged with your prospects throughout the buying process.
Finally, I will work with your team, or bring in a team of professional freelancers, to implement your new marketing plan and develop a workflow that integrates with various other initiatives.
I will establish the metrics that should track to make sure your marketing initiative is staying focused on your business goals.
Once your brand has a defined marketing roadmap focused on specific destinations, each time there is a detour based on the various changes that happen, your team will be able to adapt without losing focus of why they are online and who they are trying to reach.
Social Influencers Travel Summit was developed in partnership with the Atlanta Convention Visitors Bureau to bring together 50+ Influencers from around the world for workshops delivered by their peers combined with a press tour of the city. This event yielded over 93 million impressions and was recognized by AiMA best of Atlanta, PR Daily’s Digital PR & Social Media Awards in the category of Digital and Social Media for Brand Awareness and received the Award of Excellence by PRSA Phoenix Awards.
Accor Hotels community engagement strategies included weekly Twitter contests with token give-aways, proactive sales outreach to travelers, and responsive customer service. The team received recognition by PR Daily’s Social Media Awards in the category of Best Community Engagement.
Pullman Paris Press Tour focused on telling the story of the renovations of the Pullman hotels to the North American Market. We select 7 influencers whose focus was on Travel, Design, and Architecture and worked with our client to develop an experience that would shape compelling stories by our influencers. We also actively engaged with the influencer on through our client’s social media account provide insider information as well as amplified their stories. The result was an overall online media reach of 57.8 million. The team received recognition by PR Daily’s Media Relations Awards in the category of Influencer Campaign.