Tagged: Twitter

Auction Based Ads Now on Pinterest: Weekly Social Media Round Up

Weekly roundups corral the news you can use. 59-1

If you have suspected I have missed a couple of weeks in the past, you are correct. This was due to some medical issues that are now resolved.

Let’s get caught up.

You Can Bid For Pinterest Impressions

If you have been advertising on Pinterest you would know that your options for bidding have been on direct responses such as clicks and engagement. While action is important it is not always the goal you should be striving for. Relationships of all kinds start with awareness and familiarity before action can be expected. For that reason alone many ads should have a goal of impressions. But also, the ability to bid on impression vs action can sometimes lower your cost per action if you have a good impression to action ratio.

Another advertising update by Pinterest is the ability to promote video ads.

“We need to stop thinking of Pinterest as a social network like Facebook, Instagram or Twitter because it’s actually more of a discovery tool,” said Jessica Liu, a senior analyst at research firm Forrester. “Users go to Pinterest explicitly to discover and explore products, whereas users go to Facebook and Instagram to engage with other people, publications and brands.”

Click here to learn more about advertising on Pinterest.

Facebook Knows You Really Want to See Their Ads

When I give speeches, I often ask the audience to raise their hands if they opt-in to see advertisements (except Super Bowl commercials). Of course, no one raises their hands. We do not like commercials or advertisements. Yet, so many companies spend a significant portion of their sales and marketing budget on ads. Meanwhile, in the US alone, nearly 70 million people are using ad blockers so they will not see those ads. But Facebook is like, no, people want to see our ads. We do all kinds of testing and have all kinds of algorithms that ensure that the ads we promote are relevant and engaging. That is true by the way.

Adblock plus is like, we do not care. We must block all forms of ads. And the battle has begun, leaving some legitimate friend, family, and media brands you follow in lost in the trenches.

According to Facebook:

When they’re relevant and well-made, ads can be useful, helping us find new products and services and introducing us to new experiences — like an ad that shows you your favorite band is coming to town or an amazing airline deal to a tropical vacation. But because ads don’t always work this way, many people have started avoiding certain websites or apps or using ad blocking software, to stop seeing bad ads. These have been the best options to date.

We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.

Also, have you noticed the new updates to Facebook Pages?

Hangouts On Air will be YouTube Live

One of the best things about Google plus was Google Hangout. Hangout On Air was live video before live video was cool. Well, Google plus was never cool (even though I really liked it). So starting September 12, Hangouts On Air will be moving to YouTube Live. A move much needed for YouTube right now.

Twitter Starts Policing Its Community

In an ideal world, we should allow people to post what they want on open community platforms and maybe allow the community to police themselves. If you want the community to police itself, the platform needs to provide the tools to do so. Many notable people have left Twitter because of the harassment they have faced. Twitter is now providing ways to shut those people out of your feed. You can opt-in to only see notifications from people you follow, which is a bit unfortunate, because many of us make new friends on Twitter by engaging with them. You can also enable Twitter filters to use certain quality signals to decide which tweets you will see in your feed.

These updates are far from perfect, but they are a start at giving users more control of how they experience the platform.

Let me know what you think in the comments.

Instagram Launches Stories: Weekly Social Media Round Up

Weekly roundups corral the news you can use. computer-820281_1920

This week I have a lot to cover including, Instagram Stories, Twitter Stickers, Twitter Ads Manager, Clickbait Articles on Facebook, Videos and Linkedin, and Videos on Pinterest.

Let’s get caught up.

Instagram Introduces Stories

This week Instagram introduced a new feature called Stories.

With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in the feed.

Wait. That sounds familiar.

Yeah, it sounds like Snapchat and everyone has noticed.  There are a couple of things to take note of. Instagram has 300 million users. Snapchat has an impressive, but smaller 150 million users.

Instagram also has the advertising power of Facebook behind it. Snapchat should be a little worried.

Fast Company also points out that yes, Instagram copied Snapchat, but also made some design improvements along the way.

Speaking of Copying Snapchat, Let’s Talk About Twitter Stickers

Actually, there are some incredible brand opportunities for Stickers. Think about creating stickers for your followers to show their support or to highlight your event. Stickers can be silly or powerful or both.

Here is how to join in the fun.

Adding a sticker to a photo
If you are Tweeting from the Twitter for iOS or Twitter for Android app, you can add up to 25 stickers to a photo, once you take or select an image. To add a sticker to an image:

  1. Tap the Tweet compose icon ( on iOS,  on Android).
  2. Tap the camera icon  to take a photo or to select one from your camera roll.
  3. Tap the sticker icon  from the selected photo to launch a library of stickers to choose from. Tap your selected sticker(s). Once placed on your photo, hold and drag the sticker with your finger to move to your desired position.
  4. To tilt, enlarge, or shrink a sticker: Place two fingers on either side of the sticker and turn the sticker clockwise or counterclockwise to rotate, or slide your fingers apart or together to resize.
  5. If you’d like to remove a sticker from a photo, press and hold on the sticker, then drag it to the bottom of your screen until the trash can icon  appears.

Twitter Ads Manager Improves Reporting Function

I am a believer that Twitter advertising is one of the most underrated social media tactics. The targeting to specific behaviors and topics as well as the CTA options make Twitter Advertising an incredible opportunity for brands. Perhaps Twitter Advertising has been underrated because reporting success when you have multiple ads running has been a bit of like walking through cob webs.

Well the latest updates to the Twitter Dashboardshelps clear that help a bit which includes custom filters that will allow you to sort reports based on:

  • Objective;
  • Status;
  • Funding Instrument;
  • Campaign Name;
  • Delivery; and
  • Placement.

As well as the ability to tell Twitter which metrics are important to you.

You Won’t Belive What Happens Next on Facebook

What happens next is you will not be seeing such hyperbole on your Facebook newsfeed as much.

This has been a long-fought battle between Facebook and links that have enticing headlines or status that lead you to an advertising-filled empty promise of knowledge or entertainment. According to Social Media Today, the latest algorithm change will focus on two types of updates:

  1. The headline withholds information required to understand what the content of the article is. For example, the headline “You’ll Never Believe Who Tripped and Fell on the Red Carpet…” withholds information required to understand the article (What happened? Who Tripped?)
  2. The headline exaggerates the article to create misleading expectations for the reader. For example, the headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day).

This is a change we should all be happy about unless you are someone who drives traffic to useless sites to make money off of advertising paid for by companies who are ripping off brands who buy ads from them.

Linkedin and Pinterest Now On Video

Video has been the golden child of the Internet for over a decade now. In fact, it was the gateway to me launching my own social media agency in 2005. I was selling streaming video solutions to businesses before YouTube launched and in the process was able to recognize the growth and impact of user-generated content on blogs and wikis and within online communities.

Video is bigger than ever now with Facebook actively competing with the grandfather of online video, YouTube as well as the explosion of Live Video apps. Now Linkedin and Pinterest wants to be on camera.

Linkedin Influencers, think of content producers like Richard Branson or Guy Kawasaki will now be able to post 30-second videos that will show up in your newsfeed. It is a small start, but it is a start.

Pinterest has always allowed users to pin videos to the site. Soon they will be launching a native video player. This will be great for ongoing advertising on the platform.

Did I miss any big stories? Let me know in the comments.

You Get a Verified Twitter! You Get a Verified Twitter! Weekly Social Media Round Up

Weekly roundups corral the news you can use.

Twitter Allows Everyone to Get a Verified Twitter Account

picjumbo-com_hnck8377-7This week Twitter announced that all Twitter users can now get their account verified. What that means is that the account belongs to the person or organization it says it belongs to. The process is simple. Fill out the Twitter form and tell them why you should have a verified account and submit for Twitter’s consideration.

That’s right. Consideration. You will be notified via email of their decision. If you are denied you can try again in 30 days.

Find More Interesting Accounts To Follow on Snapchat

So, your kids are on Snapchat and they can be amusing or juvenile. Your friends are on Snapchat but they don’t know what to post so they are either silent or showing another great dinner they made. You need some inspiration and entertainment. You need to find great accounts to follow.

This week Snapchat rolled out a new “suggest” feature. You still need a network of people who know you and are willing to suggest good accounts for you to follow, but the new feature makes it easier to make a suggestion.

Previously, you would have to know the handle of the account you would suggest. Now, from the ‘Stories’ list, tap and hold the account name to reveal a blue arrow that, once clicked, allows you to send an account recommendation to your followers.

You Can Livestream on Facebook for 4 Hours

I am going to file this one under just because you can does not mean you should.

At least not without a good reason and a great strategy.

Some other updates Facebook made to Livestream include Audience Restrictions. The ability to target live videos to people of specific demographics. Users are also now able to turn comments and reactions on and off while viewing videos.

Did I miss any updates this week? Let us know in the comments.

Pinterest Becomes More Shoppable: Weekly Social Media Round Up

The weekly roundups corral the news you can use. This week we cover changes in Facebook’s algorithm, fundraising for nonprofits, chatbots, stickers, and social commerce.

Facebook is All About Friends and Family

“The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing an update to News Feed that helps you see more posts from your friends and family.”

This was the announcement made by Adam Mosseri, VP, Product Management, News Feed on Wednesday.

I have explained often that Facebook is and needs to be focused on making sure the newsfeed shows people what they want to see so that people continue to want to check in on Facebook. I know many people though who use Facebook as their newsfeed for actual news from media sites. I am not sure that this is the right change for Facebook.

What this means for brands and media publishers is you will need a good social advertising strategy to ensure that you are not only targeting your ads to the right audience but that your content is engaging. Brand and Media posts that are shared and engaged with by friends and family will still be relevant in the latest algorithm change.

Raise Money for Your Favorite Nonprofit on Facebook

Facebook has launched a new way for individuals to raise money for their favorite nonprofit. You can set up your own page and solicit donations to people both on and off donate-online-2Facebook. You also will have a dashboard to track your fundraising efforts and where you have donated.

 

The Bots Have Arrived

In April, a few short months ago, Facebook announced messenger bots. Since then, more than 11,000 bots have been added.

“Chat app makers have rapidly added new features in the past six months, both to compete for audience and to accommodate bots. Facebook Messenger, Skype, Kik, and Slack have added button features. And since the start of the year, Facebook Messenger, Skype, and Kik have all created bot platforms, along with Slack in late 2015.”

And users can write reviews about their chat bot experience. Read more on Venture Beat.

#Stickers Are Twitter’s Way to Be Relevant to SnapChat Users

This week Twitter announced the ability to add stickers to photos.

“Soon, you can browse our rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun. Use them to share what you’re doing or how you’re feeling, to show support for a cause, or to just add some flair. You can use multiple stickers on a photo, resize and rotate them, and place them anywhere on your picture.”

This is a popular feature on Snapchat. With Snapchat becoming more popular as Twitter struggles to find continued purpose it is hard to fault Twitter for copying, I guess. But I would prefer if Twitter focused on it strengths of real-time interactions around events.

For example…

Twitter’s New Dashboard Connects Businesses with their Customers

“For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers. It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constrained. That’s why we built a brand new app to help the busy people behind these businesses. Introducing: Twitter Dashboard.”

The features are similar to what is available in dashboards like Hootsuite or Sprout Social.

Pinterest Continues to Develop into a Shopping Network

Pinterest started as a network for people to “pin” photos of items they plan on buying or projects they plan on doing. Throughout the years they continue to build on the core strengths and this week they have announced two new features: a shopping cart and visual search.

“Pinterest is also bringing Buyable Pins, the company’s version of a buy button, to its website. Until now, these buttons only existed on the mobile app, where they launched last summer in an effort to keep shoppers on Pinterest throughout each stage of the purchase journey.”

Read more at Business Insider.

Did I miss anything? Let us know in the comments.

Live Streaming Video Updates: Weekly Social Media Round Up

capturing-sunsetThe weekly roundups corral the news you can use. This week is all about video

YouTube Trying to Catch Up With Live Streaming App

YouTube is a pioneer in online video streaming. It has had live streaming capabilities from the Desktop for a few years. So why is it lagging behind Periscope, Meerkat, and Facebook is live streaming? I do not know the answer to that, but I do know they have announced plans to catch up.

“A small group of creators have been invited to begin testing the feature, which will roll out to all YouTube app users later this year. The YouTube app is a perennial top 10 download in the Apple and Google App Stores.”

 

New Updates for Facebook Live

Meanwhile, Facebook is adding some more features to Facebook Live including 2-person broadcasts, waiting rooms, and snapchat like “masks.”

Facebook has the drive, the resources, and the community to become the leader in streaming video.

140-Second Videos on Twitter

Twitter continues to find ways to increase how much we can say on the platform while trying not to disrupt the brevity that community members love about Twitter.

This week they announced an increase in the length of a video the can be posted to 140 seconds.

Soon, you may also begin to see longer videos on Vine. Starting with a small group, creators will be able to add a video (up to 140 seconds) to their Vine, turning the six second Vine into a trailer for a bigger story.

Ever since we have been able to post video online it has been hailed as the best way to communicate. Before I started my social media company in 2005, and even before YouTube launched to the public, I spent a short amount of time selling online video and touting the benefits. What I have learned over the years is that successful video marketing takes a lot more strategy and creativity than any other content. The reason is when you are asking people to consume your content via video you are asking for their full attention. I can listen to a podcast while driving or doing the dishes. I can skim through an article or through images and pick up the pieces of content that jump out at me. But video has to draw me in and keep my attention. If you can capture your audience’s full attention, video absolutely is the best content to convey your message. But if you fail to draw your audience in from the start, they will not even pick up any bits and pieces that might be of interest to them as they can in the written word.

Do you have anything to add? Tell me in the comments.

Advertise on Snapchat: Weekly Social Media Round Up

The weekly roundups corral the news you can use. This issue we focus on all the ways social advertising has changed this week.phone-958066_1920

Snapchat Advertisements Are Here

As Snapchat has continued to grow its members and gain in popularity it has explored a number of revenue models including sponsored Lenses or branded Geofilters. These advertising options were more for big brands with big budgets. One of the most successful ad spots on Snapchat was the Superbowl Gatorade shower which receive 160 million impressions.

Now brands can insert a variety of advertisements through 3rd party Snapchat Partners on Snapchat. The ads will show up in between the stories of the people and brands you follow. Sigh.

But You will be able to skip those ads by swiping through them. So it will be up to the advertisers to create content that people want to see.

Instagram Ads Include More Call-To-Actions

You see an Instagram ad and click on it. Now the result may be that a banner ad pops up at the bottom of your screen inviting you to take an action such as downloading and app or visiting a website.

Read more and see an example on AdWeek.

ReTarget Your Site Visitors on Pinterest

One of the most powerful advertising functions is the ability to retarget your website visitors with ads as a way to encourage repeat visitors and better brand recall. This week Pinterest has finally added that function to their advertising platform.

“With visitor retargeting, advertisers can place a Pinterest conversion tag across their sites, which will help it follow users onto Pinterest and better target their ads. Partners can specify which tag they want to target or exclude with the new tool, which will be available through marketing developer partners by the end of the second quarter.” – TechCrunch

Facebook Focuses On Bringing People Into Stores

Facebook mobile ads are not just about awareness and not just about local marketing, but will also help walk your customers straight through your door with Call to Actions such as “Get Directions.”

Beyond that, Facebook is focused on showing you the success of the ad units and helping you to continue to nurture the relationships with those who have visited. According to Facebook:

Advertisers can use store visits reporting to:
  • See how many people come to your store after seeing a Facebook campaign
  • Optimize ad creative, delivery and targeting based on store visits
  • Analyze results across stores and regions to plan and optimize future campaigns

Target Your Twitter Ads to Specific Emojis

I have to admit that when I first read about this I thought it was silly.

There are many ways you can target ads on Twitter, but why would you want to target based on emojis.

Well, emojis represent emotions and the best content appeals to people’s emotions. Not only that emojis also go beyond emotions to objects that they use to express themselves. Can emojis actually be more insightful than behavior, demographics, or the written word?

According to Twitter

Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlorAmobee, HYFN, Perion, SocialCode, and 4C. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. Now, brands can:

Connect with people based on their expressed sentiment

Target people who Tweet food emojis

Reach people based on their passions

Microsoft Bought Linkedin for A Lot of Money

If you have been disconnected from the computer all week, you might have missed the news that Microsoft bought Linkedin for $26.2 Billion in cash.

I am going to watch and wait before I comment on what this might mean. But here is a good TechCrunch article on the deal. 

Instagram for Business: Weekly Social Media Round Up

The weekly roundups corral the news you can use.

Instagram Embraces Business Accounts

Although brands have been successfully marketing on Instagram for years, there really has been no difference between a personal profile and a business account. Instagram is owned by Facebook and over the years we have seen Facebook focused on monetizing the platform with advertisement options that mirror the success of Facebook ads. Now it seems they are looking at building out features specifically for business accountspicjumbo-com_hnck2304-1

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Facebook Emojis Are More Diversified

Even redheads can now find an emoji that will represent them.

If this seems like silly news, consider for a moment how more and more people are using emojis to communicate. Whether you agree that with the use of emojis or not, does not matter. The more emojis that are available that are representative the more they will be used and become almost like new words or symbols in our language.

Facebook’s new options are also designed to better represent gender, including gender-agnostic choices and a more balanced representation of women in the workforce.

Twitter Keeps Trying – Now With 360 Video

I will be the last person to declare the death or even decline of Twitter. The reason is I declared it once, it 2008, and ended up being very wrong. Also, there are many advantages to using Twitter for those who know how to use it correctly. That does not change the fact that Twitter is struggling financially as well as to stay relevant among social media users. In fact, recently newcomer Snapchat claims to have passed Twitter in daily usage.

With that said, Twitter continues to evolve. This week we were excited to see that 360 video is coming via a partnership with NBA and Samsung.

It’s a sensible step for Twitter. The company has been at the forefront of many shifts in online video over the last few years, including live-streaming service Periscope and looping video app Vine

And speaking of Periscope, you can now moderate comments on your videos.

I will be out of town next week for my annual trip to Bonnaroo Music and Arts Festival. Peace!

Sherry

Twitter Changes How Its Users Engage: Weekly Social Media Round Up

The weekly roundups corral the news you can use.

I know it is a holiday weekend, but there have been some significant changes this week. Let’s dive in.

Twitter Changes How Its Users Engage

Many users I have met with were not even aware that if you start a tweet with @ it would not show up in all your followers feed. Until now if you wanted to start a tweet with a reply and you wanted it to show up in your followers feed you would have to put a character such as . in front of the @ symbol. Twitter says;

Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers.

Other significant changes to Twitter that were announced this week are about what will and will not be counted as part of the 140 characters. Usernames, media such as pictures and video, and tweets you are quoting are not longer counter.

And just in case the world did not hear you the first time, you can now retweet yourself.

What you will not be able to do on Twitter anymore is to make a purchase.

Introduced in 2014, Twitter’s buy button was intended to let brands, artists and non-profit organisations sell goods within tweets. The product pages, known as Collections, were launched last year, giving advertisers and high profile users the ability to curate a handful of recommended products and places for their fans to browse or purchase.

The move to stop investing team efforts in the products shows recently-reinstated chief executive Jack Dorsey’s desire to focus on Twitter’s core product.

 

Reddit Is Stepping Up

How important is Reddit?  70% of Reddit members rely on the site for their news.

reddit

Also, many posts that started out on Reddit spread to the rest of mainstream news via screenshots taken from the site. Reddit is currently working with publishers to enable the content to be embedded now.

Reddit collaborated with media outlets – including The Washington Post, AOL, and CNET – to optimize the functionality of this embed feature for news organizations. Publishers will now be able to more easily call upon Reddit content in their reportage. Brands and marketers will also benefit by being able to push their promoted posts on Reddit – and the ensuing thread surrounding that content – across the web.

This may be a good idea to promote Reddit to more users and draw a bigger audience but the question remains how the longtime members will feel about this and how bringing in the uninitiated to the platform will change the unique culture of Reddit.

In other Reddit news, you can now actually upload images to the platform instead of using Imgur.

The image uploading feature begins rolling out today with 50 Reddit communities, including Art, Aww, Food, Funny, Gifs and EarthPorn (pretty nature pics). An eventual site-wide release is Reddit’s plan. The feature should make Reddit simpler and faster to use, and easier for newbies to figure out.

SnapChat Gets an Algorithm

Snapchat continues to grow and recently just raised another $1.8B in funding. That funding means that there are investors wanting to make some money. Will a new algorithm that is similar to Facebook lead to advertising dollars?

As brands continue to learn how to make the most of Snapchat as a marketing platform, the app is undergoing some upcoming changes. A source close to Snapchat told Digiday that the update will give the app more control over what its users see. Instead of being presented with messages from every account they follow in chronological order, “snappers,” as they are sometimes called, will interact with a system similar to Facebook’s, where some posts are given less priority while others are boosted.

Facebook Live Video Gets More Interesting

Or at least you can jump to the more interesting parts of a live video, assuming you are watching a replay. According to The Next Web:

It’s a simple concept. Facebook records when an ongoing stream is being most commented on or reacted to, and then visualizes that data on the video seek bar. The more interesting bits will form peaks, the duller sections troughs.

This is similar to insights YouTube has provided for years, showing when people dropped off or when the would rewind a video. Of course with Facebook it is more about the reactions to a Live video.

Instagram Gets More Analytical: Weekly Social Media Round Up

The weekly roundups corral the news you can use.

 

Photos and Links not to be Included as Part of Twitter’s 140 Character Count

When you are composing a tweet you count the characters. Each letter in a word, each pexels-photospace in between words, each hashtag and at least 22 characters for a link or a picture. The 140 characters with in Twitter originated because twitter started out to be built as a mobile-first social network based on text messaging. At the time text messages had a 160 limit which Twitter subtracted 20 characters from to be able to have enough room for handles. As a mobile-first social network, Twitter was ahead of its time. However,  recent struggles and a competitive social media landscape, Twitter has gone from leader to follower to be more appealing to a mainstream social media audience. At one point there were rumors that Twitter would increase the character count to 10,000. Thankfully they came to their senses and realized the real-time, conversational nature and character limits is what still makes Twitter special.

This week rumors are spreading that Twitter may no longer count Photos, Videos, and Links as part of the 140 charachter count. That is a good idea considering how imporant visuals have become within social conversations. At this time though, it is still just a rumor.

Instagram Gets More Analytical

If you are using Instagram for marketing I am betting one of your frustrations is that lack of analytics. Even 3rd party tools are only skimming the surface. Good news is on the horizon. According to Marketing Land:

The analytics, otherwise named Insights (similar to Facebook’s own analytics), are going to provide some pretty detailed information, really arming marketers and other data junkies with information about their followers and posts.

  • Follower data will include age distribution, geographic distribution, gender distribution and follower activity by hour, among other data.
  • Top posts will display all images posted within a specified period (seven or 30 days) sorted by impressions.

Linkedin Has New Ads

Linkedin has rolled out several new, helpful new features to their ads platform. Each of the changes are mostly a copy of Facebook’s ads platform and features including the ability to save target profiles and social actions on sponsored content.

In not so good Linkedin news, A hacker is selling 117 million Linkedin logins on the Dark Web.

Twitter Wants to Help You Connect: Social Media Round Up

Weekly roundups corral the news you can use.

Twitter Curates Connections

Whether you are new to Twitter or have been on it for years, one of the most common challenges is who should you follow. Whereas Facebook is where most people will connect with friends and family and Linkedin is where people connect with business associates, Twitter is where we network with friends and associates we have not met yet. But Twitter is a very noisy place and many, many, many people use Twitter to push their sales pitches out to the ether as opposed to connecting. This can make the platform less than appealing.

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Twitter is trying to change that. This week they launched Connect.

To give you the best recommendations — which we’ll continue to refine over time — we look at who you already follow, Tweets you like, popular accounts in your local area, what’s happening in the world right now, and more. We’ll also let you know exactly why we’re showing you each recommendation.

Instagram’s Carousel Ads Now Include Video

Carousel Ads allow brands to show multiple photos in one ad. This week they included the ability for some brands to have multiple 60-second videos. The feature is expected to be rolled out to all advertisers later this month.

The carousel, though, offers advertisers the opportunity to be more creative in how they market themselves, said. Mr. Quarles. For instance, Macy’s is using the carousel to post a video, and the follow-up photos are close-ups of the clothes being worn in the video. There’s also the “shop now” button, which was rolled out in June 2015. (Adage)

 

Periscope Is Making It Easier to Save Your Livestream.

Periscope has launched a feature that is currently in beta that enables you to save your livestream videos for longer than 24 hours simply by adding a hashtag.

We know this is an in-demand feature because by far our most popular blog post on this site is our Simple Guide to Download Periscope Videos.

If you have an update that I missed, let me know in the comments.