The weekly roundups corral the news you can use. This week is all about video
YouTube Trying to Catch Up With Live Streaming App
YouTube is a pioneer in online video streaming. It has had live streaming capabilities from the Desktop for a few years. So why is it lagging behind Periscope, Meerkat, and Facebook is live streaming? I do not know the answer to that, but I do know they have announced plans to catch up.
“A small group of creators have been invited to begin testing the feature, which will roll out to all YouTube app users later this year. The YouTube app is a perennial top 10 download in the Apple and Google App Stores.”
New Updates for Facebook Live
Meanwhile, Facebook is adding some more features to Facebook Live including 2-person broadcasts, waiting rooms, and snapchat like “masks.”
Facebook has the drive, the resources, and the community to become the leader in streaming video.
140-Second Videos on Twitter
Twitter continues to find ways to increase how much we can say on the platform while trying not to disrupt the brevity that community members love about Twitter.
This week they announced an increase in the length of a video the can be posted to 140 seconds.
Soon, you may also begin to see longer videos on Vine. Starting with a small group, creators will be able to add a video (up to 140 seconds) to their Vine, turning the six second Vine into a trailer for a bigger story.
Ever since we have been able to post video online it has been hailed as the best way to communicate. Before I started my social media company in 2005, and even before YouTube launched to the public, I spent a short amount of time selling online video and touting the benefits. What I have learned over the years is that successful video marketing takes a lot more strategy and creativity than any other content. The reason is when you are asking people to consume your content via video you are asking for their full attention. I can listen to a podcast while driving or doing the dishes. I can skim through an article or through images and pick up the pieces of content that jump out at me. But video has to draw me in and keep my attention. If you can capture your audience’s full attention, video absolutely is the best content to convey your message. But if you fail to draw your audience in from the start, they will not even pick up any bits and pieces that might be of interest to them as they can in the written word.
Do you have anything to add? Tell me in the comments.
Weekly roundups corral the news you can use.
Instagram Updates Web Interface
Instagram has always been a mobile-first social network with the website frustratingly being less than useful. This may be changing.
“Instagram rolled out an Activity tab on the web that’s identical to the notifications tab inside its app. Here you’ll be able to see who Liked or commented on your posts, or who followed you or tagged you. It’s now available to all users. ”
Is Snapchat Influencing Twitter?
Twitter has been making lots of changes this year trying to find what will make the social network stickier. Now they are trying stickers. In what seems to be an inspiration of the fun filters for Snapchat, Twitter is testing a new image feature.
“The feature will also let Twitter users see how others around the world have edited the photo and will also suggest photos that could be edited and posted, to take part in trending conversations and breaking news”
Google Wants a Piece of the Live Streaming Action
Live Streaming such as Meerkat and Periscope started taking over last year. This year Facebook enabled live streaming for all on their network. Now Google is testing a new live streaming app called YouTube Connect.
“YouTube Connect has much of the same functionality that you’d already find with Periscope and Facebook Live, according to a source close to the matter. You can log into the app using your Google or YouTube account and immediately begin streaming from your mobile phone. There are chat and tagging features, and a “news feed” that features the latest clips from your friends or those that you’ve subscribed to on YouTube.”
Audio Optional in Snapchat Discover
Videos are great but having the audio on is not always optimal. The most successful videos are the ones that can be enjoyed with or without audio. Many of which are captioned – which is Snapchat’s latest feature.
“Snapchat has quietly added a caption button that Discover publishers can use to make their videos audio-optional. When a publisher has made the option available, people can click the button to toggle on subtitles in order to watch a video without sound. A Snapchat spokesperson confirmed that the company introduced the closed captions for long-form videos within Discover about a month ago but declined to say whether there are any plans to extend them to other videos within Snapchat, such as Live Stories or individuals’ stories.”
Facebook Updating Metrics
Facebook video metrics is getting more granular. It is great to know how many times your video has been viewed. It is helpful to know when your video is viewed more often. It is most insightful to know if people are really watching your video or bouncing off.
“This new data gives Page owners a better understanding of when their audiences are watching their videos, providing a more detailed picture of performance that we hope will help publishers inform their video strategies.”
Did I miss any big news? Let me know in the comments.
Our weekly roundups corral the news you can use.
Everyone Can Now Livestream on Facebook
As long as you have an iPhone that is.
Facebook first allowed celebrities to live stream, and then the media. If you follow sites like Mashable you might have noticed that alerts that pop up letting you know that there is a live stream happening. In December Facebook started testing the capability with select everyday people. This week it opened up for everyone — everyone with an iPhone. Well, now your friends, family, neighbors, and old classmates can start sharing their live thoughts and events with you.
To start a live broadcast, tap on your update status icon, then select the live video icon. From there, just type a quick into on what you’re broadcasting, and select the audience you wish to reach.
GoPro Live Action on Periscope
Back in the day when Periscope was competing with Meerkat for attention, Meerkat landed a nice deal to live stream video from GoPros, the small, durable cameras that can go where no other cameras have gone before, which makes for some exciting videos.
It seems that the Meerkat/GoPro deal was not exclusive because this week Periscope, which is now owned and integrated into Twitter, announced its deal with GoPro. Again, as long as you have an iPhone.
For iPhone users, the Periscope app will recognize a connected GoPro and give the option to broadcast from that device instead of using the phone camera.
Twitter Launches Pre-Roll Video Ads
Twitter has been following in the footsteps of YouTube, first by having a revenue share program with video producers with 6-second pre-roll video ads. Now they are enabling longer pre-roll ads that are skippable.
Twitter takes 30 percent of the ad revenue from the program and gives 70 percent to the creators, according to sources, a more favorable deal than what’s available with YouTube or Facebook. The generous terms are meant to draw more quality video content to the service, and some partners said they are seeing success there.
SnapChat is Going Through Changes
This is leaked information and should be taken as such, but is seems that SnapChat is integrating some of the functionality of the popular messaging apps.
While the images certainly seem to suggest Snapchat is experimenting with a new design, it doesn’t necessarily mean these are features that will roll out to the public anytime soon. It’s also possible that the company will add these features, but with a design that looks very different from these images.
SnapChat continues to grow which means it will continue to look for ways to make money which starts with making their app more useful to more people.
Our weekly roundups corral the news you can use.
Is Snapchat Growing Up?
Teens are not going to be happy about this, but grown-ups are starting to use Snapchat too.
Last week the Wallstreet Journal became the latest brand on the Snapchat Discover channel, which made me do a double-take. And then the White House began their official account, which made some sense considering young voters are one of the largest voting blocks now. But Mashable writes that kids are starting to discover their parents are now getting the hang of Snapchat.
And the app just keeps on growing. According to Fortune
Snapchat users view, in aggregate, more than 7 billion videos through the ephemeral photo and video sharing app per day.
Twitter Integrating Livestreaming from Periscope
If you are using the iOS Twitter app you no longer need to jump to a Periscope app to watch live streaming video, the video will stream right from your Twitter app. Android and Web applications will be rolled out soon. You still need the Periscope app to create live streaming. However as reported by Venture Beat:
Twitter has begun taking steps to better integrate Periscope into its core app.
All of this means that you no longer need to have Periscope installed on your phone to watch what someone is broadcasting. Whether it’s video coming from the Golden Globe awards, a major news event, or perhaps even Twitter’s next earnings conference call, the viewing experience has been streamlined so you can easily participate in the conversation — or so the company hopes.
Instagram will Feature Live Events
If you were in the Explore section of Instagram during Sunday night’s Golden Globes you may have noticed a lot of Instagram photos of the event coming through. You can expect more of that during other big events coming up. Fortune reports that:
A small team of Instagram employees are in charge of curating the videos that appear in those streams, according to the report. For the college football championship, the videos will include content from ESPN, from the colleges, and from fans. The curated stream will be available for viewing for 24 hours only starting at 5:30 p.m. PST, according to a company spokesman.
Today is a special edition of our weekly roundups which corrals the news you can use. Instead of just focusing on what has changed this past week, we will review the highlights of 2015.
Of course, we will begin with the leader of change, Facebook.
How Facebook Evolved in 2015
The year started with algorithm changes that drastically decreased the reach of promotional type posts. Although this impacted all businesses, we focused on how nonprofits and small businesses could adapt.
To ensure a more credible business experience, Facebook also started removing fake profiles that were created by what I will call “Like” farms. Many businesses saw a drop in Likes on their page which caused some concern, but as we advised to clients, it was a good thing that helped increase valuable engagement with real people.
In March, Facebook ripped the inbox out of the mobile app to create the Facebook Messenger App. As we predicted, Messenger is evolving to be its own stand alone valuable platform.
There was an F8 event this year, which is a big deal because Facebook does not host an F8 every year. This is the conference where Facebook lets everyone knows their goals and ambitions. This year we heard about video, messenger, and virtual reality.
In April we saw how serious Facebook was about video as they crashed YouTube’s 10th birthday with news of their compelling changes to the video platform. We also saw the launch of video chat within the Messenger Platform.
It did not take long for Facebook to declare that they had taken control of the video marketing mountain. In May it was announced that brands were moving the video content to Facebook. YouTube said, but…but…people want to see how-to videos on the YouTube platform.
In July, Facebook began testing the ability to allow people to make purchases straight from business pages, because why would anyone want to leave Facebook.
Facebook is making moves on Twitter’s breaking news territory with Signals, and in the same week broke some news of its own that we may soon have more ways to respond to a post. It seems they are taking a variety of emotions into consideration.
Then Facebook did some hijacking of news, Star Wars news and hype to be exact, by using a Star Wars video to showcase their 360 video capability.
In October Facebook started making moves in the search world by announcing they are going to index the 2 Trillion posts so that they can easily be found (if they are public).
And since everyone is already on Facebook, why not use Facebook to connect and collaborate at work?
How Twitter Evolved in 2015
Twitter started making some changes in April when they redesigned their home page to be more of an open door to new visitors allowing them to see what the world of Twitter is like.
Twitter then changed the look of everyone’s profile by removing their backgrounds. Not everyone was happy about that. Twitter also began simplifying their ads platform and focusing on the ability for advertisers to get ever more targeted.
In August, Twitter made changes to their DM feature including an increase in characters you can use in a message.
Twitter followed along with the trend of being able to make purchased on social platforms and launched the ability to make a purchase via a partnership with Strip.
Twitter played to its strength of being the go-to place for news and is working to organize all that valuable information with the launch of Moments.
In October Twitter launched a polling feature that is native to the platform and also began letting users to put pieces of their story together with a grid display that you can embed in a site.
Twitter’s star became a heart and everyone freaked out.
How Instagram Evolved in 2015
Instagram, which is owned by Facebook now, started exploring how to integrate ads into the platform. Being that it is owned by Facebook, they quickly started getting a few things right with predictions of ad revenue being around $2 million.
In August, Instagram gave a little more creative control to their users by allowing users to create photos in portrait or landscape as opposed to just being square.
Instagram started paying attention to how all the kids are playing on sites like Snapchat and began implementing similar privacy features such as Instagram Direct.
Instagram is also spicing up some of the ways you can edit photos with their new app called Boomerang.
How Pinterest Evolved in 2015
In May, Pinterest began wooing developers by creating the Marketing Developers Partners program. Within just a couple of months, Pinterest became everyone’s personal home shopping network when it launched the ability for users to go from creating boards of wish lists to allowing users to make purchases.
Pinterest said I am here to stay when it announced that it reached a new milestone of 100 million users.
Pinterest made some moves to bring the online and offline world together when they narrowed their focus on enabling location based pinning.
How Live streaming Video Evolved in 2015
In March, Meerkat put live streaming video on all of our radar with a breakout moment at SXSW. As we mentioned in that weekly roundup, Meerkat’s success raised the tide for other startups like Periscope.
In May, Twitter took sides and decided that Meerkat was not allowed to play alongside Periscope on their platform.
Meerkat then decided that the best live streaming is the action packed live streaming, enabled live streaming capabilities from a Go Pro.
In July, Facebook decided that it wanted to get into the live streaming game and began enabling Live Streaming features for the select few. In the past month, Facebook has been testing Live Streaming for all users and this past week announced Live Streaming for Verified Brands.
How Google Evolved in 2015
Google Plus seems to have been in intensive care all year with questions as to whether it is a dead platform, a niche platform or an evolving platform.
in August we learned that Google created Alphabet, which suggests they will be investing in everything from A to Z and all things Google became a product line under Alphabet. The next week we learned that all the bundled features of Google plus were breaking up into different product lines and focusing on paying attention to what people care about most which is communities and pictures.
And then Google changed their logo and people cared.
Other 2015 insights
Throughout the year, we also wrote a bit about Snapchat. This is definitely going to be the emerging app to watch in 2016. Already we see rapid growth and competitive views of videos on the sites. It is the favorite app of the younger generations. Snapchat seems to be focusing on courting media brands first.
Linkedin made news a few times this year with its acquisition of Lynda.com and their move to make all groups private. These seem to be moves to make Linkedin much more useful than being simply a noisy Rolodex. We expect to see Linkedin continue to find their sweet spot in the world of B2B social media.
YouTube has made some modifications over the year to be more user-friendly. I feel that even though there is a lot more competitive forces on YouTube, Google, or shall I say Alphabet is not too concerned yet.
If you would like to browse through all of our weekly updates, you can click here.
Our weekly roundups corral the news you can use.
This week Apple made some big announcements and released some new products. There were a couple of surprises. One is seeing representatives from Adobe and um…Microsoft on stage to demonstrate their products on the new, giant iPad. The other surprising announcement was that the introduction of the stylus – I mean Steve Jobs felt we already had the best stylus on our hands.
Facebook releases a number of Page updates that improve usability on mobile including a more prominent call to action buttons and new sections for brand pages.
Speaking of Live Streaming Video, Meeerkat has introduced the use of Live Hashtags.
“This new approach to stream discovery is the quickest way to meet people around shared interests as they happen.”
Did we miss any big headlines? Share with us in the comments.
CPC – 3 letters thrown around often when you’re talking about ads. It stands for Cost Per Click. You only pay for your ad when someone clicks on the ad. Pretty basic definition, until Facebook redefines what they mean by CPC. Facebook will now only charge if the click is directed to a website or mobile app. A click for a like or to comment is no longer counted as a CPC. Why pay for a like or comment on a post when your objective is to drive conversions?
“The new features will include a video app card, which will allow advertisers to showcase their apps with video before prompting users to install them. Twitter is also giving advertisers more choice in how they’re charged for ads.”
Pinterest is the ultimate site to create your bucket list of things you want to do and buy. Now if your pin has a blue price tag, you can go ahead and buy that item right now and cross it off your checklist.
Meerkat continues to make moves to stay relevant in the Live Streaming app challenge. You can now embed your Meerkat player into your website.
“It will show your live stream if you’re live, your upcoming stream if you have one scheduled, and if you have yet to go live it will show your profile.”
Ever wonder why social media changes so fast? It is because there is still so much growth and opportunity and competition happening. I have been working in social media for 10 years and the changes only continue to accelerate and the opportunities keep getting more exciting. Just check out a few of these stats.
First I apologize for not posting my weekly Roundups the past two weeks. I unplugged and went to a music festival then needed some time to recover.
But now that I am recovered, it is time to catch up a little.
Instagram in the Spotlight.
With over 300 million active users on the photo-sharing site, one has to wonder whether or not you need to look for boring or overpriced photos to promote your own brand. These hotels say, nah! let’s use the photos of our happy guests. They are real, they are quirky, and they represent the brand.
Perhaps that raise the question in your mind of whether or not you should think about an advertising strategy on Instagram. Well, you are not alone.
As you should know already, Instagram is owned by Facebook and Facebook is pretty smart about advertising. According to The Motley Fool Instagram’s ad revenue will be $2 billion and is set to surpass Twitter’s ad revenue soon.
Instagram is also launching a few valuable features, including the ability to see what is trending and to search for photos by location.
Your Not Recording This?
I was on a call the other day and the person on the other end jokingly said he was streaming the conversation on Periscope. My reply was eh – it’s a stream, it will be over before anyone catches on.
Well, Periscope has changed that. If you missed an interesting Periscope, you can now watch a replay, for up to 24 hours.
Twitter was introduced to me as a way to connect with people during live events. To me, that is still what twitter is the best platform for. Twitter does not disagree. Project Lightning is the name of Twitter’s efforts to be better at curating news around live events as it is happening. This new feature should surely enhance user’s ability to put Twitter to good use.
Our weekly roundups corral the news you can use.
One of the best things about brands trying to create viral campaigns is that in the attempt to pull on our heartstrings, they sometimes, really do something pretty special.
This week, thanks to Huggies, we saw a blind mom “see” the ultrasound of her unborn baby.
On of the most frustrating things about social media trends and innovation is how quickly technology BFFs can break-up with each other. Such was the case when Twitter decided that Meerkat should no longer be allowed to play on the platform alongside Periscope.
“You get this call and they say ‘hey, we really like the product but… by the rules you cannot use the graph in a competitive way and we just launched Periscope in a beta and we’re going to close it’.”
So Meerkat ran into the open arms of Facebook. I think Meerkat is going to be ok.
Facebook is also trying to spread more love among their community by testing ways to allow us to choose what we want to see more of. Maybe you really do know what you want to see on Facebook better than their algorithms…maybe.
The TechCrunch Disrupt Conference was this week and one of the big stories to come out was the Reddit is getting into the Video game.
With video everywhere, you may be on camera right now.
Say “hi mom!”
Our weekly roundups corral the news you can use.
Meerkat is available to the rest of us
I am a proud Android user. So when everyone started getting excited about the mobile streaming apps Meerkat and Periscope I felt like that lonely kid on the playground because Meerkat and Periscope were only for iPhone users. I was resourceful, as many lonely kids can be, and I found a worthy app called YouNow on my android and I have had my share of fun live streaming from my phone but, I could not be apart of the Meerkat/Periscope conversation.
Well, today I was able to download Meerkat on my Android and run my first stream. It was a much better experience than YouNow. It seamlessly integrates with Twitter and is much easier to use. I am looking forward to live-streaming more music performances from my son and husband.
Speaking of Music…Instagram is.
What does that mean? It means Instagram is going to curate music content from its vast community and share with you. How can the community get involved? The curators will set up various hashtags that will help them, and everyone else, submit content to be reviewed.
So what is Facebook up to this week?
Of course, Facebook will have news in our weekly roundup. I would be concerned if there was not Facebook news.
This week they are introducing video chat within their messenger app. You know, like Skype, Hangout, and Facetime. Yawn.
Did you hear about Twitter?
They turned out their pockets and realized they did not have as much money as others thought they might have. But there is a plan to fix that. A plan that will benefit all of us (well all of us in marketing).
Analysts note, however, that Twitter’s announcement to acquire marketing technology firm TellApart and plans to partner with Google’s DoubleClick ad program should help improve its direct-response offering. TellApart will help advertisers reach customers as they move between desktop and mobile, while Doubleclick will assist with attribution.
And then there is Pinterest
Pinterest is wooing developers to help enhance the Pinterest experience.They aren’t exactly opening up the gate and letting everyone in to play. Instead, the have launched a Marketing Developer Partners program to carefully select who gets to play in the sandbox.
The MDP is made up of a limited, carefully selected group of developer partners who meet the needs of existing businesses on Pinterest and align with our core value of putting Pinners first. We’re committed to helping these developers build custom tools and services on our APIs so businesses can use Pinterest more effectively.