Tagged: instagram

Instagram Launches Stories: Weekly Social Media Round Up

Weekly roundups corral the news you can use. computer-820281_1920

This week I have a lot to cover including, Instagram Stories, Twitter Stickers, Twitter Ads Manager, Clickbait Articles on Facebook, Videos and Linkedin, and Videos on Pinterest.

Let’s get caught up.

Instagram Introduces Stories

This week Instagram introduced a new feature called Stories.

With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in the feed.

Wait. That sounds familiar.

Yeah, it sounds like Snapchat and everyone has noticed.  There are a couple of things to take note of. Instagram has 300 million users. Snapchat has an impressive, but smaller 150 million users.

Instagram also has the advertising power of Facebook behind it. Snapchat should be a little worried.

Fast Company also points out that yes, Instagram copied Snapchat, but also made some design improvements along the way.

Speaking of Copying Snapchat, Let’s Talk About Twitter Stickers

Actually, there are some incredible brand opportunities for Stickers. Think about creating stickers for your followers to show their support or to highlight your event. Stickers can be silly or powerful or both.

Here is how to join in the fun.

Adding a sticker to a photo
If you are Tweeting from the Twitter for iOS or Twitter for Android app, you can add up to 25 stickers to a photo, once you take or select an image. To add a sticker to an image:

  1. Tap the Tweet compose icon ( on iOS,  on Android).
  2. Tap the camera icon  to take a photo or to select one from your camera roll.
  3. Tap the sticker icon  from the selected photo to launch a library of stickers to choose from. Tap your selected sticker(s). Once placed on your photo, hold and drag the sticker with your finger to move to your desired position.
  4. To tilt, enlarge, or shrink a sticker: Place two fingers on either side of the sticker and turn the sticker clockwise or counterclockwise to rotate, or slide your fingers apart or together to resize.
  5. If you’d like to remove a sticker from a photo, press and hold on the sticker, then drag it to the bottom of your screen until the trash can icon  appears.

Twitter Ads Manager Improves Reporting Function

I am a believer that Twitter advertising is one of the most underrated social media tactics. The targeting to specific behaviors and topics as well as the CTA options make Twitter Advertising an incredible opportunity for brands. Perhaps Twitter Advertising has been underrated because reporting success when you have multiple ads running has been a bit of like walking through cob webs.

Well the latest updates to the Twitter Dashboardshelps clear that help a bit which includes custom filters that will allow you to sort reports based on:

  • Objective;
  • Status;
  • Funding Instrument;
  • Campaign Name;
  • Delivery; and
  • Placement.

As well as the ability to tell Twitter which metrics are important to you.

You Won’t Belive What Happens Next on Facebook

What happens next is you will not be seeing such hyperbole on your Facebook newsfeed as much.

This has been a long-fought battle between Facebook and links that have enticing headlines or status that lead you to an advertising-filled empty promise of knowledge or entertainment. According to Social Media Today, the latest algorithm change will focus on two types of updates:

  1. The headline withholds information required to understand what the content of the article is. For example, the headline “You’ll Never Believe Who Tripped and Fell on the Red Carpet…” withholds information required to understand the article (What happened? Who Tripped?)
  2. The headline exaggerates the article to create misleading expectations for the reader. For example, the headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day).

This is a change we should all be happy about unless you are someone who drives traffic to useless sites to make money off of advertising paid for by companies who are ripping off brands who buy ads from them.

Linkedin and Pinterest Now On Video

Video has been the golden child of the Internet for over a decade now. In fact, it was the gateway to me launching my own social media agency in 2005. I was selling streaming video solutions to businesses before YouTube launched and in the process was able to recognize the growth and impact of user-generated content on blogs and wikis and within online communities.

Video is bigger than ever now with Facebook actively competing with the grandfather of online video, YouTube as well as the explosion of Live Video apps. Now Linkedin and Pinterest wants to be on camera.

Linkedin Influencers, think of content producers like Richard Branson or Guy Kawasaki will now be able to post 30-second videos that will show up in your newsfeed. It is a small start, but it is a start.

Pinterest has always allowed users to pin videos to the site. Soon they will be launching a native video player. This will be great for ongoing advertising on the platform.

Did I miss any big stories? Let me know in the comments.

Advertise on Snapchat: Weekly Social Media Round Up

The weekly roundups corral the news you can use. This issue we focus on all the ways social advertising has changed this week.phone-958066_1920

Snapchat Advertisements Are Here

As Snapchat has continued to grow its members and gain in popularity it has explored a number of revenue models including sponsored Lenses or branded Geofilters. These advertising options were more for big brands with big budgets. One of the most successful ad spots on Snapchat was the Superbowl Gatorade shower which receive 160 million impressions.

Now brands can insert a variety of advertisements through 3rd party Snapchat Partners on Snapchat. The ads will show up in between the stories of the people and brands you follow. Sigh.

But You will be able to skip those ads by swiping through them. So it will be up to the advertisers to create content that people want to see.

Instagram Ads Include More Call-To-Actions

You see an Instagram ad and click on it. Now the result may be that a banner ad pops up at the bottom of your screen inviting you to take an action such as downloading and app or visiting a website.

Read more and see an example on AdWeek.

ReTarget Your Site Visitors on Pinterest

One of the most powerful advertising functions is the ability to retarget your website visitors with ads as a way to encourage repeat visitors and better brand recall. This week Pinterest has finally added that function to their advertising platform.

“With visitor retargeting, advertisers can place a Pinterest conversion tag across their sites, which will help it follow users onto Pinterest and better target their ads. Partners can specify which tag they want to target or exclude with the new tool, which will be available through marketing developer partners by the end of the second quarter.” – TechCrunch

Facebook Focuses On Bringing People Into Stores

Facebook mobile ads are not just about awareness and not just about local marketing, but will also help walk your customers straight through your door with Call to Actions such as “Get Directions.”

Beyond that, Facebook is focused on showing you the success of the ad units and helping you to continue to nurture the relationships with those who have visited. According to Facebook:

Advertisers can use store visits reporting to:
  • See how many people come to your store after seeing a Facebook campaign
  • Optimize ad creative, delivery and targeting based on store visits
  • Analyze results across stores and regions to plan and optimize future campaigns

Target Your Twitter Ads to Specific Emojis

I have to admit that when I first read about this I thought it was silly.

There are many ways you can target ads on Twitter, but why would you want to target based on emojis.

Well, emojis represent emotions and the best content appeals to people’s emotions. Not only that emojis also go beyond emotions to objects that they use to express themselves. Can emojis actually be more insightful than behavior, demographics, or the written word?

According to Twitter

Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlorAmobee, HYFN, Perion, SocialCode, and 4C. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. Now, brands can:

Connect with people based on their expressed sentiment

Target people who Tweet food emojis

Reach people based on their passions

Microsoft Bought Linkedin for A Lot of Money

If you have been disconnected from the computer all week, you might have missed the news that Microsoft bought Linkedin for $26.2 Billion in cash.

I am going to watch and wait before I comment on what this might mean. But here is a good TechCrunch article on the deal. 

Instagram for Business: Weekly Social Media Round Up

The weekly roundups corral the news you can use.

Instagram Embraces Business Accounts

Although brands have been successfully marketing on Instagram for years, there really has been no difference between a personal profile and a business account. Instagram is owned by Facebook and over the years we have seen Facebook focused on monetizing the platform with advertisement options that mirror the success of Facebook ads. Now it seems they are looking at building out features specifically for business accountspicjumbo-com_hnck2304-1

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Facebook Emojis Are More Diversified

Even redheads can now find an emoji that will represent them.

If this seems like silly news, consider for a moment how more and more people are using emojis to communicate. Whether you agree that with the use of emojis or not, does not matter. The more emojis that are available that are representative the more they will be used and become almost like new words or symbols in our language.

Facebook’s new options are also designed to better represent gender, including gender-agnostic choices and a more balanced representation of women in the workforce.

Twitter Keeps Trying – Now With 360 Video

I will be the last person to declare the death or even decline of Twitter. The reason is I declared it once, it 2008, and ended up being very wrong. Also, there are many advantages to using Twitter for those who know how to use it correctly. That does not change the fact that Twitter is struggling financially as well as to stay relevant among social media users. In fact, recently newcomer Snapchat claims to have passed Twitter in daily usage.

With that said, Twitter continues to evolve. This week we were excited to see that 360 video is coming via a partnership with NBA and Samsung.

It’s a sensible step for Twitter. The company has been at the forefront of many shifts in online video over the last few years, including live-streaming service Periscope and looping video app Vine

And speaking of Periscope, you can now moderate comments on your videos.

I will be out of town next week for my annual trip to Bonnaroo Music and Arts Festival. Peace!

Sherry

Instagram Gets More Analytical: Weekly Social Media Round Up

The weekly roundups corral the news you can use.

 

Photos and Links not to be Included as Part of Twitter’s 140 Character Count

When you are composing a tweet you count the characters. Each letter in a word, each pexels-photospace in between words, each hashtag and at least 22 characters for a link or a picture. The 140 characters with in Twitter originated because twitter started out to be built as a mobile-first social network based on text messaging. At the time text messages had a 160 limit which Twitter subtracted 20 characters from to be able to have enough room for handles. As a mobile-first social network, Twitter was ahead of its time. However,  recent struggles and a competitive social media landscape, Twitter has gone from leader to follower to be more appealing to a mainstream social media audience. At one point there were rumors that Twitter would increase the character count to 10,000. Thankfully they came to their senses and realized the real-time, conversational nature and character limits is what still makes Twitter special.

This week rumors are spreading that Twitter may no longer count Photos, Videos, and Links as part of the 140 charachter count. That is a good idea considering how imporant visuals have become within social conversations. At this time though, it is still just a rumor.

Instagram Gets More Analytical

If you are using Instagram for marketing I am betting one of your frustrations is that lack of analytics. Even 3rd party tools are only skimming the surface. Good news is on the horizon. According to Marketing Land:

The analytics, otherwise named Insights (similar to Facebook’s own analytics), are going to provide some pretty detailed information, really arming marketers and other data junkies with information about their followers and posts.

  • Follower data will include age distribution, geographic distribution, gender distribution and follower activity by hour, among other data.
  • Top posts will display all images posted within a specified period (seven or 30 days) sorted by impressions.

Linkedin Has New Ads

Linkedin has rolled out several new, helpful new features to their ads platform. Each of the changes are mostly a copy of Facebook’s ads platform and features including the ability to save target profiles and social actions on sponsored content.

In not so good Linkedin news, A hacker is selling 117 million Linkedin logins on the Dark Web.

Instagram Changed More Than Their Logo: Weekly Social Media Round Up

The weekly roundups corral the news you can use.

Instagram’s New Look and New Features

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Every time a social network changes the look and feel of the site people bring out their digital pitchforks. That is especially true this week as Instagram rolled out their new look.

But Instagram updated more than just their logo this week. The new Dynamic ads are focused in on making Instagram a major player in the world of social commerce. As explained on their blog:

People come to Instagram to discover things they’re passionate about, and that includes content from businesses. In fact, 60% of users learn about products and services on Instagram. And 75% say they take action after being inspired by a post.† With its bold, mobile format, Instagram is an ideal channel to drive discovery and help shoppers experience your products. Using the carousel ad format, dynamic ads showcase multiple products so consumers can easily browse products in app.

Pinterest Brings Back Affiliate Links

This is great news for brands and influencers alike on Pinterest.

Pinterest had banned al affiliate links because of concerns about spam and other unsavory acts that happen in the world wide web. This made it a bit more difficult for brands to work with top influencers to drive sales and provide appropriate credit back to the source.

Almost exactly a year later, though, Pinterest says it decided to bring affiliate capabilities back because it has strengthened its spam technology enough to weed out bad behavior and it wants to reward its users.(Business Insider)

Amazon Media Company?

It seems everyone wants to compete with YouTube. Now even Amazon is getting to user-generated video.

Amazon launched their Video Direct Service this week. What makes their service different? Based on the website it seems they are focused on making sure their content providers are well compensated.

Flexibility

For each title, you can choose to earn royalties based on hours streamed by Prime members, a revenue share for rentals, purchases, monthly subscriptions, or ad impressions—or any combination of these options.

Reach

Make your titles available anywhere Amazon Video is available—U.S., Germany, Austria, UK and Japan—on all supported devices—Fire TV, phones, tablets, game consoles, Smart TVs and from the Web.

Optimization

With performance metrics such as minutes streamed, number of subscribers, projected revenue, and payment history, you can optimize the way you offer and promote your titles.

How Do Facebook’s Trending Topics Get Featured?

That is a question that certain people following politics are asking. Facebook has recently been accused of be partisan. Zuckerberg says, Nah! and to prove it he released their policy on trending topics.

“Topics that are eligible to appear in the product are surfaced by our algorithms, not people,” Osofsky said. “This product also has a team of people who play an important role in making sure that what appears in Trending Topics is high-quality and useful. The guidelines demonstrate that we have a series of checks and balances in place to help surface the most important popular stories, regardless of where they fall on the ideological spectrum.”

Twitter Wants to Help You Connect: Social Media Round Up

Weekly roundups corral the news you can use.

Twitter Curates Connections

Whether you are new to Twitter or have been on it for years, one of the most common challenges is who should you follow. Whereas Facebook is where most people will connect with friends and family and Linkedin is where people connect with business associates, Twitter is where we network with friends and associates we have not met yet. But Twitter is a very noisy place and many, many, many people use Twitter to push their sales pitches out to the ether as opposed to connecting. This can make the platform less than appealing.

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Twitter is trying to change that. This week they launched Connect.

To give you the best recommendations — which we’ll continue to refine over time — we look at who you already follow, Tweets you like, popular accounts in your local area, what’s happening in the world right now, and more. We’ll also let you know exactly why we’re showing you each recommendation.

Instagram’s Carousel Ads Now Include Video

Carousel Ads allow brands to show multiple photos in one ad. This week they included the ability for some brands to have multiple 60-second videos. The feature is expected to be rolled out to all advertisers later this month.

The carousel, though, offers advertisers the opportunity to be more creative in how they market themselves, said. Mr. Quarles. For instance, Macy’s is using the carousel to post a video, and the follow-up photos are close-ups of the clothes being worn in the video. There’s also the “shop now” button, which was rolled out in June 2015. (Adage)

 

Periscope Is Making It Easier to Save Your Livestream.

Periscope has launched a feature that is currently in beta that enables you to save your livestream videos for longer than 24 hours simply by adding a hashtag.

We know this is an in-demand feature because by far our most popular blog post on this site is our Simple Guide to Download Periscope Videos.

If you have an update that I missed, let me know in the comments.

Snapchat’s New Features: Social Media Round Up

Weekly roundups corral the news you can use.

 

The big news this week is about Snapchat

Snapchat released a whole bunch of new updates. Before I list those out, I want to take a step back and review how Snapchat has become such a big deal.

I first wrote about Snapchat on March 13, 2015. Weekly Roundup: Is It Time to Get Serious About Snapchat?

This year it seems Snapchat is making the Roundup list almost every week:

January 16 – Snapchat is Growing Up

January 30 – Snapchat is Going Through Some Changes

March 5 – Instagram No Longer Allowing Deep Linking (specifically mentioning to Snapchat accounts)

March 12 – Facebook with a Snapchat Filter (you know the site is on to something when Facebook starts copying it)

March 26 – Is Snapchat Influencing Twitter?

This week’s updates received so much attention that the site actually went down for some.

So what were the updates that caused all the uproar this week?

We asked our Snapchat consultant.snapchat_consultant

  1. You can advance through your friend’s stories with a tap of the finger instead of having to watch every single story.
  2. Voice calls and audio recordings are now available
  3. You can send multiple photos at a time in a chat
  4. You can create and send GIFs to your friends
  5. Stickers are now available in private chat

You may be saying that is great for the kids, but what does that have to do with my brand? Well more and more adults are joining Snapchat to stay in touch with their kids and because there is already a large and ever growing audience more and more brands are figuring out how to tap into this new way of communicating, which leads Snapchat to continue to  find more ways to cater to brands as a revenue source.

If you just “do not get” Snapchat, perhaps this will help. It is how our teenage consultant explained it to me. He explained that sites like Facebook and Instagram hold on to memories forever and who he is today or what he wants to express today is not relevant tomorrow, or a week from now and definitely not years from now. He does not want people to be able to scroll through all his past thoughts, some things are meant to be shared only in the moment.

For brands that can be deals, events, fun activities, and so forth. It is about experiencing the here and now and sharing that story only for the length of time it is relevant.

 If you want to learn more about how to use Snapchat here are a couple of resources:

Everything You Need to Know About Snapchat (Entrepreneur)

How Many Snapchat Tricks Do You Know? (Buzzfeed video)

Instagram Adds 60 Second Videos

In other news, Instagram launched 60-second videos this week. Or as the Washington Post put it, “Instagram Takes On Snapchat and YouTube with 60-Second Videos

The company announced Tuesday that it’s going to extend the time limit on videos on its network to 60 seconds — up from 15 seconds — starting immediately.

You may have already experienced longer videos on Instagram because longer videos have been available to advertisers for several weeks, but now it is available to all of us.

Want to follow me on Snapchat? You can find me under sherryheyl

Instagram Updates Web Interface: Social Media Round Up

undefined-107695-editedWeekly roundups corral the news you can use.

Instagram Updates Web Interface

Instagram has always been a mobile-first social network with the website frustratingly being less than useful. This may be changing.

Instagram rolled out an Activity tab on the web that’s identical to the notifications tab inside its app. Here you’ll be able to see who Liked or commented on your posts, or who followed you or tagged you. It’s now available to all users. ”

Is Snapchat Influencing Twitter?

Twitter has been making lots of changes this year trying to find what will make the social network stickier. Now they are trying stickers. In what seems to be an inspiration of the fun filters for Snapchat, Twitter is testing a new image feature.

“The feature will also let Twitter users see how others around the world have edited the photo and will also suggest photos that could be edited and posted, to take part in trending conversations and breaking news”

Google Wants a Piece of the Live Streaming Action

Live Streaming such as Meerkat and Periscope started taking over last year. This year Facebook enabled live streaming for all on their network.  Now Google is testing a new live streaming app called YouTube Connect.

“YouTube Connect has much of the same functionality that you’d already find with Periscope and Facebook Live, according to a source close to the matter. You can log into the app using your Google or YouTube account and immediately begin streaming from your mobile phone. There are chat and tagging features, and a “news feed” that features the latest clips from your friends or those that you’ve subscribed to on YouTube.”

Audio Optional in Snapchat Discover

Videos are great but having the audio on is not always optimal. The most successful videos are the ones that can be enjoyed with or without audio. Many of which are captioned – which is Snapchat’s latest feature.

“Snapchat has quietly added a caption button that Discover publishers can use to make their videos audio-optional. When a publisher has made the option available, people can click the button to toggle on subtitles in order to watch a video without sound. A Snapchat spokesperson confirmed that the company introduced the closed captions for long-form videos within Discover about a month ago but declined to say whether there are any plans to extend them to other videos within Snapchat, such as Live Stories or individuals’ stories.”

Facebook Updating Metrics

Facebook video metrics is getting more granular. It is great to know how many times your video has been viewed. It is helpful to know when your video is viewed more often. It is most insightful to know if people are really watching your video or bouncing off.

“This new data gives Page owners a better understanding of when their audiences are watching their videos, providing a more detailed picture of performance that we hope will help publishers inform their video strategies.”

Did I miss any big news? Let me know in the comments.

Instagram’s New Algorithm: Weekly Round Up

Our weekly roundups corral the news you can use.

Instagram gets a Facebook-Like Algorithm

Instagram, a Facebook property, is rolling out a new algorithm that will sort the photos of the accounts you follow based on what the algorithm predicts you want to see as opposed to when they were posted.

You may not be experiencing this change on your account yet, the change is being rolled out slowly.

“We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.”

This is a change that Instagram does need to be careful with. Many Facebook users, such as myself, often click the option to see the most recent posts of my friends first. The point of social media is timeliness. But at the same time Facebook and Instagram want to make sure users are getting more quality content that they are interested in so that they stay addicted…um…interested…in coming back for more.

Also, here is the first picture the Pope posted to his new Instagram account today.

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Twitter gets a Facebook-Like Algorithm

Twitter has been struggling to get people to stay on the platform, so it is following the trend of showing users more of what they want to see vs what was just posted. It was an opt-in feature a month ago, but now it seems to be the default order of the timeline. Users can still opt-out. This is really tricky for Twitter which is known for being as real-time as it gets.

“Now that it’s default, some people aren’t happy about the change, taking to the service to express their frustration – but interestingly, those complaints are among only a handful of people that actually seem to have noticed.”

You Will Still Have to Keep Your Tweets Limited to 140 Characters

There was a rumor going around a couple of months ago that Twitter was going to expand the character limit. There really is no longer a need for the 140 character limit which was imposed when the platform was a mobile messaging platform for older cell phones. But the 140 characters is has defined the culture and character of Twitter. So naturally, users cried out against the change.

Our pleas were heard.

“There had been rumors that Twitter would expand its character limit in a bid to also expand its audience. But many have also pointed out that doing so might undermine the quick, free-flowing, real-time culture of the social network. Dorsey, at least from his comments, appears to agree with that.”

Video Ads Coming to Pinterest

Video ads are everywhere it seems and now they are coming to Pinterest.

“Pinterest had been considering how it could implement video ads for months. Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests. The source said that the videos employ an autoplay function that sets them in motion when a user stops scrolling over them. Pinterest is testing video ad length, according to sources.”

Did we miss any big news? Let us know in the comments.

No Deep-Linking Allowed in Instagram: Social Media Round Up

Weekly roundups corral the news you can use.

No Linking to Other Social Media Sites from Instagram

Instagram does not want you to drive traffic to your other social media accounts, such as to your Snapchat account from their platform.

A spokesman for Instagram confirmed the change to TechCrunch, providing the 21785557542_e24b01d2bc_ofollowing statement: “We’ve removed the ability to include ‘add me’ links on Instagram profile pages. This was a rare use-case and not the way our platform was intended to be used. Other types of links are still allowed.”

Snapchat Raises $175 Million

Perhaps Instagram made this latest move because it is starting to feel a little heat from the growing popularity of Snapchat, which recently raised a bit of capital to continue investing in the platform.

“Nevertheless, Snapchat’s performance during the past year has been impressive indeed, with the company becoming the sixth most highly-valued venture-backed firm in the world. For a company with a business revenue model that is as basic as Snapchat’s, such figures are very notable.

Linkedin Improves Ad Targeting

Now you can target your ads to the prospective companies you have identified.

The feature, which is appropriately named LinkedIn Account Targeting, allows marketers to provide a list of as many as 30,000 companies they want to target in a campaign. LinkedIn then checks to see which of those are among the 8 million companies on the platform before targeting their pages, as well as the profiles of people at those companies that match certain criteria such as job duties and seniority.

Facebook Promoting Live-Streaming Video First

Facebook may have arrived a little later than other platforms in the live-streaming game, but they know how to entice you to think of their live-streaming tool first, which is by making live-stream videos show up first within your newsfeed.

Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.

Meerkat is Shifting Away from Live-Streaming Video

If you followed the rise in live-streaming video last year you may recall that Meerkat was leading that pack at one point as the cool new app that launch as SXSW. Then Periscope came in a partnered with Twitter, so Meerkat go close to Facebook, you shunned them to build their own streaming platform. Finally, Meerkat was able to claim their app as the choice for GoPro users, but GoPro decided not to be exclusive. Poor Meerkat.

Well,  when the waters shift on you, it is best to shift with them. Meerkat is now focusing on building more of a video social network.

Today the company has all but abandoned the live-streaming model we’ve become familiar with in favor of something new: A social network where “everybody is always live,” Rubin told Re/code in an interview earlier this week.

And it is stories such as these which push innovation forward and makes change happen so quickly in our digital world.

Did I miss any big stories? Let me know in the comments.