In one big sigh, I finally released all the frustration and disappointment I have been carrying around for several months. It caught my husband’s attention and with immediate concern, he asked,
“I just have so much to do.”
I am sure this confession was confusing to him. For months I have been acting like I have everything handled, things were slow but that was a good thing. I needed some downtime. Money was still flowing from other sources. In my mind, and from what he understood, I was doing what I wanted and needed to do.
But in that moment and all of a sudden, I was overwhelmed.
No Boss, No Deadlines, No Commitments
I have been freelancing for 12 years now. My favorite thing about being a freelancer is the freedom to refresh my career. I recently heard Satya Nadella on NPR talking about hitting refresh on Microsoft. He used the Internet browser as a great metaphor for what it means to refresh.
“The browser has this beautiful logic when you hit refresh on your browser. It doesn’t replace everything. It replaces only those pixels that need to be replaced. “
That is a perfect metaphor for refreshing a company, including one as small as a solopreneur. I tend to hit refresh every year around this time. Some years I have replaced quite a few pixels. This year I am more focused on rearranging the pixels.
I can do this every year because I have no boss who needs to approve my decisions. I can take my time on implementing the changes, and if a change is not working out the way I thought it should I can pull back.
But last night, all at once, I saw how my pixels should be arranged. At the same time, I knew what I had to do to rearrange those pixels and I was all of a sudden overwhelmed.
Freelancer means being “a creative”
I think we all understand that the world of work is rapidly changing. Developers continuously introduce tools to automate tasks. Professionals are expected to increase the breadth of their expertise. An emerging generation with new ideas and assumed expertise are competing for work at lower rates.
When you are on your own, defining your offerings, seeking work, pricing your offerings, and delivering expertise, the world will change and pierce through everything you have built or think you know.
This is why I refresh every year. This is why being a freelancer means being “a creative.” If you are building your brand and offerings on fulfilling an obvious and existing need, you won’t last long out here in the wild. Like an artist, a freelancer has to look for the connections that other people miss. A freelancer has to have a vision of where they would like their industry to go. A successful freelancer has to have a desire to make a mark on this world, if not a ding in the universe.
My favorite definition of a brand comes from Jeff Bezos, “Your brand is what other people say about you when you’re not in the room.” That means your personal brand has to be interesting enough for someone to say something about you. You have to stand out. To achieve sales you have to stay top of mind. To keep clients you have to remain the expert, navigating through the rough waters of change.
That means to be a freelancer is to be “a creative.” To live the pain and sufferings of a creative. To wallow in the doubts and darkness the way that creatives do.
And to emerge with a new vision and an urgent and overwhelming need to get to work.
In the 2+ decades I have been working, freelancers have always played an important role in providing expertise or filling in talent gaps for organizations. There are a number of benefits that come with hiring a freelancer including keeping headcount down and reduce payroll to having access to unique expertise with a vast amount of experience.
There are many benefits to being a freelancer as well such as flexibility and taking control of your career path.
However, the downside to both organizations and freelancers is the fact that many freelancers work alone. They are responsible for sales and marketing, accounting, project or account management, keeping their skills up to date, and the specific tasks they were hired to do.
My experiences of being a freelancer and managing freelancers sparked an idea of how we can keep all the great things about freelancing while easing the struggles that come from working alone.
Amplified Concepts is a freelancer community where the expertise of individuals are highlighted, a community of freelancers gather, and dedicate teams come together to learn from each other, collaborate, and share resources.
If you would like to know how you can be a part of this (r)evolution, contact me.
I have been on my own since 2005. It is a rollercoaster ride. At one point I considered getting off the ride and joining a company. That would be sacrificing the flexibility I had been enjoying. I spoke with my son about it. He asked me why I was considering a “real job.” I explained that I would like a steady paycheck. His response was “I know that money gets tight sometimes, but when you are rich, you are really rich!”
I laughed and decided what I really need to do is manage my money, time, and activities to achieve the stability I was seeking. In my article, Top 5 Ways to Survive as a Freelancer, I highlight a few practices that have worked for me.
Some people believe that the price you quote is the opening bid. They believe they are in a game and to win the game they have to get a price that is below the value. It has been suggested that to be a player in this game you have to set your opening bid much higher than your value so that the other player feels like they won the game once you have reduced your price to be equal to the value that you have to offer.
Do you like playing this game? I don’t. In my article, Should You Negotiate Your Price/Value? I suggest a few new rules to apply as a way to avoid this antiquated idea of business.