Last October, we worked with the Atlanta Convention and Visitors Bureau to host the first annual Social Influencer Travel Summit. As you can see from the Infographic below, it was a tremendous success.
What led to such a powerful event, beyond the amazing experiences that the city of Atlanta has to offer and the wonderful host that ACVB is, was that we brought influencers in as a group. The social networking was happening offline as well as online. Each attendee was able to learn and be inspired by each other. We are excited to announce we will be hosting another SITSum this October.
This question comes up in almost half the presentations I give. It is a great question and one that I would like to explore a bit.
People are so busy.
Between work and life and all the demands to be in so many different places both on and offline that it is a struggle to capture a person’s attention enough to show them the benefits of paying attention or socializing with you and your organization. There is a perception that it is noisier online, and that the social web is not as personal, therefore, more difficult to build quality relationships.
I have found that the opposite is true. The demands of our offline world limit us to the people that are in our geographic proximity (work, school, spiritual centers, and so forth). We can not seek out a person who has similar taste as us in music, or a closet writer, or game enthusiast by typing in search terms at a local event. We spend our time bouncing from person to person making small talk about work, the weather, sports, and what our kids are up to.
People are spending more and more time socializing online because there you can pause, read a journal someone has chosen to share, explore and learn from each other, discover other people within the group, all before introducing yourself.
How does this affect our personal interactions with each other? Well just look at a blogger’s enthusiastic expression when they tell you they got to meet their friend that they have known online for some time, notice the trend of all the conferences popping up just so these new found friends can meet each other in person. They already know each other and they already know that the time and money invested in attending an offline event will be well worth it.
Sensei Project worked with the Atlanta Convention Visitors Bureau organizing an event (SITSum) for social media influencers who write about travel, food, family, and entertainment. The event was organized to empower peer-to-peer learning. The event was a success in a variety of ways, but what made it special is people who knew each other online met in person and the people who traveled from various parts of the world to meet new friends get to stay in touch long after the event was over.
My take is that online communities are helping us to slow down a bit to get to know each other again. It is not a substitute for personal contact, it is enhancing the need and desire for such contact.
Want to learn more about the Social Influencer Travel Summit? Download the report.
originally posted on Concept Hub
Last summer as I was watching The Voice an idea hit me. What if we put teams of people together to compete on developing and implementing a social media strategy. After a few months of bouncing the idea around, I teamed up with Jake Aull and Terry Coniglio and The Change Challenge was born.
The Change Challenge was made up of 4 teams of 4 volunteers that supported 4 different sponsoring nonprofits. Led by myself, Terry, and Jake the teams received hands-on training on developing a social media strategy and integrating social media into business processes. Ultimately The Change Challenge was a competition where each team was judged based on Creative Problem Solving, Goals Met, and a Sustainable Implementation.
A couple of weeks ago The 2011-2012 Change Challenge volunteers celebrated their incredible journey with an awards breakfast.
A special thanks to our judges:
- Dr. Naveen Donthu, Department of Marketing Chair, GA State University
- Jeannie Ericson, Executive Director, Integrated Media Association
- Cindy Cheatham, VP Consulting Services, GA Center for Nonprofits
Congratulations to the Trees Atlanta team for winning The 2011-2012 Change Challenge.
Comments from the judges:
- “Goals were well defined and met.”
- “Their focus on a content calendar was key to creating a sustainable implementation.”
- “Everything they did seems very creative but logical and well thought-out”
- The Change Challenge Trees Atlanta Team
Trees Atlanta team included: Abby Schwimmer, Kent Jones, Sara Cheshire, Elyse Klova, and their nonprofit sponsor Bethany Clark
“I applaud the team for persevering through all their challenges. Their flexibility and creativity kept the idea alive.” Judges comments related to the Atlanta Mission Team.
“A lot of good came from the project in terms of understanding what kind of effort must go into a real social media campaign.” Judges comments related to the Adaptive Learning Team
“Really thought through where you want to go and the opportunities to expand” Judges comments related to the Emory Center for Injury Control Team.
This was an incredible experience and I sincerely appreciate and am still in awe of the dedication and hard work from everyone that was involved.
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it’s the only thing that ever has. – Margaret Mead
It’s that time of year;
- The ringing of the Salvation Army bells
- The opportunity to donate food as you buy your groceries
- Events that require toys for tots as an entry fee
Whereas all of these activities are successful because they make it easy to give, they seem to lack the personal touch of knowing who you are supporting, where your gifts are going, or how you are changing lives. They also require enormous effort to attract partners and volunteers to be everywhere shoppers and party-goers are.
Even though the end of the year is a time of giving both for altruistic reasons and for tax reasons, it is also a time of great competition for dollars among nonprofits. The smaller nonprofits need to be extra creative within very tight budget constraints.
My client, Georgia Lions Lighthouse Foundation, has created a campaign that is creative, compelling, entertaining with a personal touch.
It starts with a video, Santa Claus Needs New Eyewear.
The video is funny, showcases the work that the Lighthouse does, and has a call to action. The Lighthouse produced this video by showcasing the talents that existed in their own building. The lyrics were written by a staff member and the vocals were provided by another staff member.
The call to action is for you to visit their holiday website Check It Twice. At the website, instead of just asking for a donation, the Lighthouse has developed a holiday gift catalog where you can choose the amount you would like to give by choosing the gift you would like to give. Not only does this make your gift more personal, in one snapshot it also tells the story of all the work that the Lighthouse is involved with.
While you are the site you can also read the touching letter from Gary who continues to be a productive member of society thanks to the work of the Georgia Lions Lighthouse.
Not only has the Lighthouse developed an entertaining campaign that is seeking end of the year gifts, they are also effectively enhancing the community’s awareness of the work that they do all year long; work that not only makes a difference to the lives of individual clients but also makes a difference for the whole community.
About a year ago I was offered the gift to work with Liz Hayes, the Marketing Director for the Center for the Visually Impaired, to build out their social media strategy. Liz is one of those amazing clients who is not only a sponge for information and ideas but also someone who will effectively implement those ideas.
The past couple of months Liz and I have had the opportunity to co-present at the Georgia Center for Nonprofits. At a presentation yesterday Liz was able to showcase how all her hard work in social media is paying off.
Each time I speak to a group of nonprofits I start by asking a few questions.
1. What is your mission?
Practically everyone can answer this question….by rote memory.
Because the mission statement is usually memorized, it is too common that people have to think for a moment about why their mission is what it is.
3. Who have you specifically helped?
90% of the time this question is answered with a statement that sound like it is right out of a marketing brochure. “We have helped 25,000 people who have found themselves without the means to….blah blah blah.” There is nothing to pull at my emotional strings in such statements.
The statement that more the 7,500 soldiers have died in Afghanistan does not have the same impact as hearing about the soldier who had only 2 more weeks left in Afghanistan before he could come home to see his newborn daughter but was killed while on the side of the road changing a tire for a stranded citizen.
4. How does what you do impact my life?
This question almost always stumps my audience. The typical answer is that they are there if I or anyone I know ever need them. That is great, but how are you going to raise money when the only people who know about you are the people who need you? The goal of this question is to help my audience see how what they do has a larger positive impact on society as a whole and that we all benefit from their work and therefore we all have a responsibility to support them.
This is the consultation that Liz has run with at CVI. The CVI Facebook page is full of personal stories, valuable resource information, inspirational stories, and stories of how CVI impacts society as a whole. And it is paying off tremendously.
In a year her community has grown to over 400 members – which is a strong following for a locally focused nonprofit organization. However what is so impressive is the 25% of that following is talking about CVI to their friends.
And what are people talking about? Personal stories of the impact that CVI is making on people’s lives and on society.
Jack and Luke are four years old, visually impaired, and on the path to a lifetime of learning and adventure as braille readers. You can help Jack, Luke and CVI clients of all ages with the vision to see beyond their disability.
What is the secret to CVI’s success? Liz would tell you that before she posts anything on Facebook she thinks about who it is for, why they would care, and what action they would take. She always puts herself in the shoes of her community first.
originally posted on Concept Hub
If you have been following on any of my networks, you should have seen me promoting my latest project The Change Challenge. If you have not heard of The Change Challenge yet, it is a 6-month project that Concept Hub, Inc and GSU have partnered on. We are putting together 5 teams that will support 5 different nonprofits through social media. At the end of 6 months, there will be a conference where each team member can showcase their expertise and case studies as well as an awards dinner where teams will be recognized for their achievements. I have recently posted a few FAQs about the project.
The Change Challenge is a project that was created to solve a few problems I have recognized.
Long ago when I got started in social media, it was all about grassroots activism. Recently we have read and watched big stories about revolutions being credited with social media. That is great, but what about using social media to make a difference in our own communities. That is where the power is, but due to a lack of training and resource, many nonprofits are still well behind the curve. The Change Challenge will provide 5 nonprofits and provide them with the training and resources to get a good program launched.
But who will be on these teams? I have met many, many people who express a desire to learn social media. I have also met many people who have gotten involved with social media and are trying to get some credibility for running a project. What if these people joined a team and received 6 months of hands-on training for FREE? That is what The Change Challenge is offering to those who are selected to be part of a team.
By making it a competition, the whole project becomes fun for us to watch. That is what is really unique about The Change Challenge. You could go to 5 events a day and hear about a social media case study, but can you watch 5 competing cases as they evolve?
We are approaching our first milestone. This Saturday the team will be meeting to select the team members and the nonprofits. There is still time to get your application in. If you are interested send me an email at sherry[@]concepthubinc.com or give me a call at 404-386-9801.
About a year and a half ago, in addition to running Concept Hub, I also started working with eRollover as their Community Director. What I enjoy most about doing both jobs is the ability to get a 360-degree view of integrating social media into an organization. I have years of experience helping a variety of clients as a consultant, and with eRollover, I get the experience of working inside an organization.
A couple of weeks ago I had an epiphany. The companies who need community managers the most are typically larger companies that are faced with the challenge of changing human behavior internally. Smaller, more agile companies and especially start-ups can create a culture that embraces social media as part of everyone’s job. I suppose I came to this conclusion because of how quickly eRollover is becoming a social company from the inside out.
As I pondered this, I came across an infographic published by Mashable that suggests an integrated approach gets more results than having a dedicated social media team. Their examples compare larger organizations with different approaches to social media.
Of course, the integrated approach within a larger organization has many challenges. How do you keep everyone on message? How do you harness and distribute the valuable information that can be gathered from social media? How to you keep everyone involved in social media up to date with what seems like daily technical changes happening on the social web? How do you keep people focused on their core job as opposed to getting distracted by the social web? When, how, and what should be measured on the social web?
A community manager should be managing the entire community, both internally and externally. Perhaps a community manager is not so much a “social media expert” but someone who specializes in change management and organizational development.
Should you hire a community manager? As I ponder that question I now believe that depends not on the size of your organization, or the maturity of the organization, but on the expected rate of change your organization is facing.
What do you think?