Category: Digital Life

Why Facebook Advertising is so beneficial to brands

Chris and I have been working together for a long time. Over the years Chris has become more and more passionate about Facebook Advertising because of the expanded capabilities offered to brands at reasonable price points.

Here is an Amplified Concepts Chat an Amplified Concepts Chat where we discuss opportunities and misunderstandings about Facebook Ads.

Pepsi or United? Looking for a Sincere Apology.

Companies are run by people and people mess up. It is often up to the people who lead the company to apologize for the mistakes, carelessness, or outright disasters that happen.

Recently, we all got to witness two brands apologize for some careless disasters. How well did they do it and what can we all learn from it? That is what Chris and I discussed on Amplified Concepts.

Keeping Your Nonprofit Volunteers Inspired

For many nonprofits, volunteers are the lifeblood that animates the mission. Whether it is people who show up to help clean or provide their professional expertise, these volunteers are often critical to meeting the goals of the organization.

Attracting and retaining volunteers takes effort and the most important part of that effort is communication. In my post on Linkedin, Recruiting and Retaining Volunteers through Social Media, I highlight how you can use social media to align with the values of your sought after volunteers, take away any fear and concerns they may have of the unexpected, and reward them with recognition.

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Travel Influencers: A New PR

Getting your hotel property or travel destination featured in a magazine take a lot of work, relationship building, and story-telling. Is there a way to get a better return with less effort?

Yes. Work with a social media influencer, a person who is passionate about travel and built an audience that not only consumes the information that is posted, but interacts with it and shares it. Travel Influencers are story-tellers who will see the best of what you have to offer through the eyes of what is important to your guest. Many have a reach that rivals traditional magazines.

However, before you work with a travel influencer, may I suggest you read my article in Hotel Executive: The Rising Value of the Travel Influencer. 

The Rising Value of the Travel Influencer.

Life Without Social Media

I love this time of the year when I  am able to slow down and spend time with friends and family and watch a few of my favorite movies. One of my all-time favorite movies is It’s a Wonderful Life.
As I watched that movie this year I could not help but think about the lessons the movie offers and how they apply to some of the struggles that I witnessed this past year. By reflecting on the journey and the positive changes that have occurred because of the journey, we can gather our strength and look forward to a positive future.
This year there have been lots of stories about how Social Media channels have been hijacked by various greedy, misguided, nasty, hateful people and how it has been overwhelmed by automated bots. Trying to stay on a positive and authentic course can feel like a losing battle sometimes. But when we reflect on the positive outcomes of that course we are renewed for that battle. With that in mind, I adapted the story of It’s a Wonderful Life with social media as the hero of the story titled, “It’s a Wonderfully Connect Life”  posted on Linkedin.
I hope you enjoy it. Wishing you a wonderful holiday season and a happy new year.
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Are You Getting the Right Kind of Social Media Help?

What do you want to accomplish? What resources you have available to you?  What is your experience and understanding digital marketing and social media?

The answers to these questions can help you understand exactly what level of social media help would enable you to reach your business goals in the most efficient and effect way.

For more about what you can expect from social media and how to decide what help you need, read my post on Linkedin, What Kind of Social Media Help Do You Need?

 

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Is Social Media the cause of a decline in human to human authentic engagement?

Lots of stories are being posted about the downfall of society with social media to blame.

It is not the platform that is to blame but how we have decided to use them. In my article, How Social Media Became its Own Worse Enemy – and How to Improve It, I discuss what we might be doing wrong, what the fallout could look like, and how we can get real again.

Time to Upgrade