Chris and I have been working together for a long time. Over the years Chris has become more and more passionate about Facebook Advertising because of the expanded capabilities offered to brands at reasonable price points.
360-Videos allows the person filming to capture their entire experience and the audience to look around the environment. Facebook is the latest platform that enables 360 video LIVE.
Over on Amplified Concepts, I chatted with one of the premiere 360-video experts, Fabio Musio.
Companies are run by people and people mess up. It is often up to the people who lead the company to apologize for the mistakes, carelessness, or outright disasters that happen.
Recently, we all got to witness two brands apologize for some careless disasters. How well did they do it and what can we all learn from it? That is what Chris and I discussed on Amplified Concepts.
The news was all abuzz about Snapchat going public.
Chris and I got together to discuss if it was worth all the hype. We also touched on a few more digital topics in the news.
Social Media sites are becoming places where you can do more than hangout with peers or browse through images. If you see something you like, with just a click or two, you can buy it.
Chris and I discussed some of the ways social media sites are becoming more shoppable on Amplified Concepts.
For many nonprofits, volunteers are the lifeblood that animates the mission. Whether it is people who show up to help clean or provide their professional expertise, these volunteers are often critical to meeting the goals of the organization.
Attracting and retaining volunteers takes effort and the most important part of that effort is communication. In my post on Linkedin, Recruiting and Retaining Volunteers through Social Media, I highlight how you can use social media to align with the values of your sought after volunteers, take away any fear and concerns they may have of the unexpected, and reward them with recognition.
Getting your hotel property or travel destination featured in a magazine take a lot of work, relationship building, and story-telling. Is there a way to get a better return with less effort?
Yes. Work with a social media influencer, a person who is passionate about travel and built an audience that not only consumes the information that is posted, but interacts with it and shares it. Travel Influencers are story-tellers who will see the best of what you have to offer through the eyes of what is important to your guest. Many have a reach that rivals traditional magazines.
However, before you work with a travel influencer, may I suggest you read my article in Hotel Executive: The Rising Value of the Travel Influencer.
What do you want to accomplish? What resources you have available to you? What is your experience and understanding digital marketing and social media?
The answers to these questions can help you understand exactly what level of social media help would enable you to reach your business goals in the most efficient and effect way.
For more about what you can expect from social media and how to decide what help you need, read my post on Linkedin, What Kind of Social Media Help Do You Need?
Lots of stories are being posted about the downfall of society with social media to blame.
It is not the platform that is to blame but how we have decided to use them. In my article, How Social Media Became its Own Worse Enemy – and How to Improve It, I discuss what we might be doing wrong, what the fallout could look like, and how we can get real again.