Getting your hotel property or travel destination featured in a magazine take a lot of work, relationship building, and story-telling. Is there a way to get a better return with less effort?
Yes. Work with a social media influencer, a person who is passionate about travel and built an audience that not only consumes the information that is posted, but interacts with it and shares it. Travel Influencers are story-tellers who will see the best of what you have to offer through the eyes of what is important to your guest. Many have a reach that rivals traditional magazines.
However, before you work with a travel influencer, may I suggest you read my article in Hotel Executive: The Rising Value of the Travel Influencer.
What do you want to accomplish? What resources you have available to you? What is your experience and understanding digital marketing and social media?
The answers to these questions can help you understand exactly what level of social media help would enable you to reach your business goals in the most efficient and effect way.
For more about what you can expect from social media and how to decide what help you need, read my post on Linkedin, What Kind of Social Media Help Do You Need?
Lots of stories are being posted about the downfall of society with social media to blame.
It is not the platform that is to blame but how we have decided to use them. In my article, How Social Media Became its Own Worse Enemy – and How to Improve It, I discuss what we might be doing wrong, what the fallout could look like, and how we can get real again.
Are you allocating enough money, time, and talent to run a successful social media effort?
Social Media does not need to be costly, but just like everything else, you do need to put the right amount of investment in to get the result you are seeking.
In my article, Calculating the Cost of Social Media I outline what resources need to be considered for various levels of effort.
Last week I had a great chat with a retail client about what really makes his store special. It is not the incredible designs or the quality fabric. Anyone can buy quality fabric and there are many great designers. What makes his store unique is the passion that he pours into it. The way he gets to know his clients and how those relationships inspire his designs. It reminded me of a post I wrote 10 years ago, The Corner Store in the Global Community. I shared that story again on Linkedin.
I will never forget the first time I saw my friend’s Tom Tom, a little computer attached to her windshield, telling her when and where to turn, helping her navigate the winding roads of metro-Atlanta.
This was mind-blowing to me but I was not convinced I needed it enough to pay a few hundred dollars for the device plus a subscription fee.
Fast forward just a couple of years and we all have the same, or even better technology as an app on our phones and I would not know how to get from point A to point B without my Google Maps.
Now Google wants to help us get to more personalized destination recommendations while we are on vacation.
I assume we have all come to terms with the fact that Google knows us better than we know ourselves. With the knowledge obtained from search data, browsing data, location data, and more, they have created a “personalized tour guide in your pocket.”
Beyond making recommendations, Google will also help keep you on track of where you need to be and when.
Keeping track of all your flight, hotel, car and restaurant reservations when you travel can be tough. With Google Trips, all your travel reservations are automatically gathered from Gmail and organized for you into individual trips, so you don’t have to search and dig up those emails. They’re waiting for you within the reservations tile, even without WiFi.
You can read more about Google Trips on their blog.
Is this a little creepy, quite convenient or both? Let me know in the comments.
Originally posted on Sensei Project