This summer I planned a trip to NYC to see some clients. Before I reached my hotel I already was feeling like I made a poor choice. ‘
I wrote about my experience along with some suggestions of how hotels can better serve this guest on Hotel Executive about how Booking.com Made Me Hate My Hotel.
If you believe in innovation. If you believe in free markets. If you believe in having a choice. Then you believe in Net Neutrality.
Chris and I have been working together for a long time. Over the years Chris has become more and more passionate about Facebook Advertising because of the expanded capabilities offered to brands at reasonable price points.
360-Videos allows the person filming to capture their entire experience and the audience to look around the environment. Facebook is the latest platform that enables 360 video LIVE.
Over on Amplified Concepts, I chatted with one of the premiere 360-video experts, Fabio Musio.
Companies are run by people and people mess up. It is often up to the people who lead the company to apologize for the mistakes, carelessness, or outright disasters that happen.
Recently, we all got to witness two brands apologize for some careless disasters. How well did they do it and what can we all learn from it? That is what Chris and I discussed on Amplified Concepts.
The news was all abuzz about Snapchat going public.
Chris and I got together to discuss if it was worth all the hype. We also touched on a few more digital topics in the news.
Social Media sites are becoming places where you can do more than hangout with peers or browse through images. If you see something you like, with just a click or two, you can buy it.
Chris and I discussed some of the ways social media sites are becoming more shoppable on Amplified Concepts.
For many nonprofits, volunteers are the lifeblood that animates the mission. Whether it is people who show up to help clean or provide their professional expertise, these volunteers are often critical to meeting the goals of the organization.
Attracting and retaining volunteers takes effort and the most important part of that effort is communication. In my post on Linkedin, Recruiting and Retaining Volunteers through Social Media, I highlight how you can use social media to align with the values of your sought after volunteers, take away any fear and concerns they may have of the unexpected, and reward them with recognition.
Getting your hotel property or travel destination featured in a magazine take a lot of work, relationship building, and story-telling. Is there a way to get a better return with less effort?
Yes. Work with a social media influencer, a person who is passionate about travel and built an audience that not only consumes the information that is posted, but interacts with it and shares it. Travel Influencers are story-tellers who will see the best of what you have to offer through the eyes of what is important to your guest. Many have a reach that rivals traditional magazines.
However, before you work with a travel influencer, may I suggest you read my article in Hotel Executive: The Rising Value of the Travel Influencer.