Below are a few books I recommend.
I was fortunate enough to get trained in SPIN Selling when I was a younger sales associate. It is a great way to understand your client’s needs and to define how urgent they are. When I started consulting on sales processes, I bought the book as a refresher and recommend it to all my clients.
I cannot remember the last time a book was recommended as much as I heard this book being recommended. I broke down and read it and it lived up to the hype. This book is great if you are just getting started in marketing or have been successful but need help thinking of new ways to approach your marketing efforts. This book will help you get in the mind of your customers and create a brand story that will resonate with them.
My husband was required to read this book in his design program at FSU. He insisted that I read the book and now I insist others read it. It is a fun book with pictures, quotes, and analogies that will help you figure out how to map and prepare to get to where you want to go.
Money should be straight-forward. If you want to have a good life, it should be that you learn about how to make, manage, and save your money and have enough to create the life you want. Unfortunately, there is nothing simple or straight-forward about money. It is one the biggest emotional triggers for people. If you want to have control over your money you first have to get control over the emotions you have about money. This book can help with that.