Influencer Marketing can be more than reach and awareness

Many brands are working with social media influencers, people with a large and engaged online following, to increase the reach and awareness of their brand. The idea is that an influencer has an audience that trusts them and therefore if the influencer writes about the product, their audience will be more likely to look into that product or choose that product over a competitive one.

But a well thought out campaign and thoughtful long-term relationships with social influencers can provide a brand with a lot more than reach and awareness.

Read more on my Hotel Executive article:

5 Steps to Maximize Your Influencer Marketing Program

Screen Shot 2017-11-10 at 6.06.50 PM

Related Articles:

Can we have real relationships with the people we meet online?

5 tools to find your influencers

Travel Influencers: A New PR