I have been working with a long-time friend on re-developing my personal brand. I say “re-developing” because it is a process of reclaiming the energy, the passion, the purpose of why I do what I do. I started by reclaiming the title “Idealist”.
When I launched my personal brand in 2005 and gave myself the title Idealist, it had two meanings. The first meaning was that I helped my clients come up with and stretch the ideas of what was possible for their business. The second meaning was that I was extremely optimistic about the future and I embraced that my optimism was a bit idealistic.
Many people helped me grow my business. I learned a lot from them and am forever grateful for their time and insights. But in many ways I allowed their insights and advice to destroy my idealism and to sidetrack what I was trying to accomplish. Over the years, I began resisting sharing the raw personal stories that I believed were so critical to connecting with other people in the world. I dropped the title of Idealist in favor of “being taken more seriously” and I focused less on stretching ideas and more on outlining paths to the typical business metrics.
The silver lining is that I vastly improved my business skills and knowledge. However, the greater good that came out of my years of rejecting idealism was the void I felt. There was always a feeling of dissatisfaction after a job well done. There was the numbness I experienced as I went through the routine of mapping out a plan to meet a goal. It was obvious what I was doing was working, doing a job. I was back on the hamster wheel that once drove me crazy enough to leave a good steady paycheck and to leap into the unknown. I say this was the greater good because it was this void that reminded me of my purpose.
The darker the world got the more I realized my light was no longer shining. We are living in precarious times right now. I believe it is vital for each of us to find our light to shine our way through to better times. My light is idealism, whether it is in the form of helping people stretch the ideas of what is possible, being unrealistically optimistic about the future, or identifying the silver lining of tough situations. It is my purpose of why I do what I do.