Pepsi or United? Looking for a Sincere Apology.

Companies are run by people and people mess up. It is often up to the people who lead the company to apologize for the mistakes, carelessness, or outright disasters that happen.

Recently, we all got to witness two brands apologize for some careless disasters. How well did they do it and what can we all learn from it? That is what Chris and I discussed on Amplified Concepts.