Weekly roundups corral the news you can use.
If you have suspected I have missed a couple of weeks in the past, you are correct. This was due to some medical issues that are now resolved.
Let’s get caught up.
You Can Bid For Pinterest Impressions
If you have been advertising on Pinterest you would know that your options for bidding have been on direct responses such as clicks and engagement. While action is important it is not always the goal you should be striving for. Relationships of all kinds start with awareness and familiarity before action can be expected. For that reason alone many ads should have a goal of impressions. But also, the ability to bid on impression vs action can sometimes lower your cost per action if you have a good impression to action ratio.
Another advertising update by Pinterest is the ability to promote video ads.
“We need to stop thinking of Pinterest as a social network like Facebook, Instagram or Twitter because it’s actually more of a discovery tool,” said Jessica Liu, a senior analyst at research firm Forrester. “Users go to Pinterest explicitly to discover and explore products, whereas users go to Facebook and Instagram to engage with other people, publications and brands.”
Facebook Knows You Really Want to See Their Ads
When I give speeches, I often ask the audience to raise their hands if they opt-in to see advertisements (except Super Bowl commercials). Of course, no one raises their hands. We do not like commercials or advertisements. Yet, so many companies spend a significant portion of their sales and marketing budget on ads. Meanwhile, in the US alone, nearly 70 million people are using ad blockers so they will not see those ads. But Facebook is like, no, people want to see our ads. We do all kinds of testing and have all kinds of algorithms that ensure that the ads we promote are relevant and engaging. That is true by the way.
Adblock plus is like, we do not care. We must block all forms of ads. And the battle has begun, leaving some legitimate friend, family, and media brands you follow in lost in the trenches.
When they’re relevant and well-made, ads can be useful, helping us find new products and services and introducing us to new experiences — like an ad that shows you your favorite band is coming to town or an amazing airline deal to a tropical vacation. But because ads don’t always work this way, many people have started avoiding certain websites or apps or using ad blocking software, to stop seeing bad ads. These have been the best options to date.
We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.
Also, have you noticed the new updates to Facebook Pages?
Hangouts On Air will be YouTube Live
One of the best things about Google plus was Google Hangout. Hangout On Air was live video before live video was cool. Well, Google plus was never cool (even though I really liked it). So starting September 12, Hangouts On Air will be moving to YouTube Live. A move much needed for YouTube right now.
Twitter Starts Policing Its Community
In an ideal world, we should allow people to post what they want on open community platforms and maybe allow the community to police themselves. If you want the community to police itself, the platform needs to provide the tools to do so. Many notable people have left Twitter because of the harassment they have faced. Twitter is now providing ways to shut those people out of your feed. You can opt-in to only see notifications from people you follow, which is a bit unfortunate, because many of us make new friends on Twitter by engaging with them. You can also enable Twitter filters to use certain quality signals to decide which tweets you will see in your feed.
These updates are far from perfect, but they are a start at giving users more control of how they experience the platform.
Let me know what you think in the comments.