Weekly roundups corral the news you can use.
This week I have a lot to cover including, Instagram Stories, Twitter Stickers, Twitter Ads Manager, Clickbait Articles on Facebook, Videos and Linkedin, and Videos on Pinterest.
Let’s get caught up.
Instagram Introduces Stories
This week Instagram introduced a new feature called Stories.
With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in the feed.
Wait. That sounds familiar.
Yeah, it sounds like Snapchat and everyone has noticed. There are a couple of things to take note of. Instagram has 300 million users. Snapchat has an impressive, but smaller 150 million users.
Instagram also has the advertising power of Facebook behind it. Snapchat should be a little worried.
Fast Company also points out that yes, Instagram copied Snapchat, but also made some design improvements along the way.
Speaking of Copying Snapchat, Let’s Talk About Twitter Stickers
Actually, there are some incredible brand opportunities for Stickers. Think about creating stickers for your followers to show their support or to highlight your event. Stickers can be silly or powerful or both.
Here is how to join in the fun.
Adding a sticker to a photo
If you are Tweeting from the Twitter for iOS or Twitter for Android app, you can add up to 25 stickers to a photo, once you take or select an image. To add a sticker to an image:
- Tap the Tweet compose icon ( on iOS, on Android).
- Tap the camera icon to take a photo or to select one from your camera roll.
- Tap the sticker icon from the selected photo to launch a library of stickers to choose from. Tap your selected sticker(s). Once placed on your photo, hold and drag the sticker with your finger to move to your desired position.
- To tilt, enlarge, or shrink a sticker: Place two fingers on either side of the sticker and turn the sticker clockwise or counterclockwise to rotate, or slide your fingers apart or together to resize.
- If you’d like to remove a sticker from a photo, press and hold on the sticker, then drag it to the bottom of your screen until the trash can icon appears.
Twitter Ads Manager Improves Reporting Function
I am a believer that Twitter advertising is one of the most underrated social media tactics. The targeting to specific behaviors and topics as well as the CTA options make Twitter Advertising an incredible opportunity for brands. Perhaps Twitter Advertising has been underrated because reporting success when you have multiple ads running has been a bit of like walking through cob webs.
Well the latest updates to the Twitter Dashboardshelps clear that help a bit which includes custom filters that will allow you to sort reports based on:
- Funding Instrument;
- Campaign Name;
- Delivery; and
As well as the ability to tell Twitter which metrics are important to you.
You Won’t Belive What Happens Next on Facebook
What happens next is you will not be seeing such hyperbole on your Facebook newsfeed as much.
This has been a long-fought battle between Facebook and links that have enticing headlines or status that lead you to an advertising-filled empty promise of knowledge or entertainment. According to Social Media Today, the latest algorithm change will focus on two types of updates:
- The headline withholds information required to understand what the content of the article is. For example, the headline “You’ll Never Believe Who Tripped and Fell on the Red Carpet…” withholds information required to understand the article (What happened? Who Tripped?)
- The headline exaggerates the article to create misleading expectations for the reader. For example, the headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day).
This is a change we should all be happy about unless you are someone who drives traffic to useless sites to make money off of advertising paid for by companies who are ripping off brands who buy ads from them.
Linkedin and Pinterest Now On Video
Video has been the golden child of the Internet for over a decade now. In fact, it was the gateway to me launching my own social media agency in 2005. I was selling streaming video solutions to businesses before YouTube launched and in the process was able to recognize the growth and impact of user-generated content on blogs and wikis and within online communities.
Video is bigger than ever now with Facebook actively competing with the grandfather of online video, YouTube as well as the explosion of Live Video apps. Now Linkedin and Pinterest wants to be on camera.
Linkedin Influencers, think of content producers like Richard Branson or Guy Kawasaki will now be able to post 30-second videos that will show up in your newsfeed. It is a small start, but it is a start.
Pinterest has always allowed users to pin videos to the site. Soon they will be launching a native video player. This will be great for ongoing advertising on the platform.
Did I miss any big stories? Let me know in the comments.