The weekly roundups corral the news you can use. This week it is all about Snapchat.
Mom is on Snapchat
It was only a matter of time that as Snapchat began to become the cool kid on the block that the grown-ups would become curious. Nationwide captures this in their commercial where mom is learning snapchamp um chat instead of looking at their retirement plan.
According to the latest numbers from ComScore there is a steady increase in usage by Millennials and Gen X.
“Now as its smartphone penetration nears 15-20% among the age 35+ population, it appears that the social network is approaching the point at which critical mass is achieved within a particular audience segment that eventually propels it to much greater heights.”
“Memories” Will Make Snapchat a Bit Easier
The biggest challenge I have using Snapchat is deciding in the moment if what I am about to capture should be a snap, an FB post, and Instagram post or a Tweet. If you use multiple social platforms you know that the struggle is real. With every other platform, I can snap a picture(s) or video and make the decision later or post to multiple platforms. Snapchat wants a commitment from the moment you pull out your phone. If it is going to be a Snap you had to capture it with the Snapchat app. Also, what if I decide to use Snapchat and then wish that I had saved the memory more permanently?
This week Snapchat introduced “Memories” which should reduce some of this Snapchat anxiety.
Not only will you be able to save your snaps and stories now, you can also use the photos and videos that are on your phone to create snaps as opposed to only being able to snap with the app.
“You can use Memories to create new Stories from Snaps you’ve taken, or even combine different Stories into a longer narrative! It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story :)”
So is it time to start thinking about Snapchat?
My advice regarding learning social media 11 years ago is the same advice I have today. Join platforms for fun first. Get to know why people enjoy them and what content makes the platform worthy. Because it is never about the platform, but what people are creating and sharing and engaging with that matters. Once you understand why people enjoy being there you can create a brand strategy that is enjoyable for the community.