Our weekly roundups corral the news you can use. This week we cover changes in Facebook’s algorithm, fundraising for nonprofits, chatbots, stickers, and social commerce.
Facebook is All About Friends and Family
“The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing an update to News Feed that helps you see more posts from your friends and family.”
This was the announcement made by Adam Mosseri, VP, Product Management, News Feed on Wednesday.
I have explained often that Facebook is and needs to be focused on making sure the newsfeed shows people what they want to see so that people continue to want to check in on Facebook. I know many people though who use Facebook as their newsfeed for actual news from media sites. I am not sure that this is the right change for Facebook.
What this means for brands and media publishers is you will need a good social advertising strategy to ensure that you are not only targeting your ads to the right audience but that your content is engaging. Brand and Media posts that are shared and engaged with by friends and family will still be relevant in the latest algorithm change.
Raise Money for Your Favorite Nonprofit on Facebook
Facebook has launched a new way for individuals to raise money for their favorite nonprofit. You can set up your own page and solicit donations to people both on and off Facebook. You also will have a dashboard to track your fundraising efforts and where you have donated.
The Bots Have Arrived
In April, a few short months ago, Facebook announced messenger bots. Since then, more than 11,000 bots have been added.
“Chat app makers have rapidly added new features in the past six months, both to compete for audience and to accommodate bots. Facebook Messenger, Skype, Kik, and Slack have added button features. And since the start of the year, Facebook Messenger, Skype, and Kik have all created bot platforms, along with Slack in late 2015.”
And users can write reviews about their chat bot experience. Read more on Venture Beat.
#Stickers Are Twitter’s Way to Be Relevant to SnapChat Users
This week Twitter announced the ability to add stickers to photos.
“Soon, you can browse our rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun. Use them to share what you’re doing or how you’re feeling, to show support for a cause, or to just add some flair. You can use multiple stickers on a photo, resize and rotate them, and place them anywhere on your picture.”
This is a popular feature on Snapchat. With Snapchat becoming more popular as Twitter struggles to find continued purpose it is hard to fault Twitter for copying, I guess. But I would prefer if Twitter focused on it strengths of real-time interactions around events.
Twitter’s New Dashboard Connects Businesses with their Customers
“For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers. It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constrained. That’s why we built a brand new app to help the busy people behind these businesses. Introducing: Twitter Dashboard.”
The features are similar to what is available in dashboards like Hootsuite or Sprout Social.
Pinterest Continues to Develop into a Shopping Network
Pinterest started as a network for people to “pin” photos of items they plan on buying or projects they plan on doing. Throughout the years they continue to build on the core strengths and this week they have announced two new features: a shopping cart and visual search.
“Pinterest is also bringing Buyable Pins, the company’s version of a buy button, to its website. Until now, these buttons only existed on the mobile app, where they launched last summer in an effort to keep shoppers on Pinterest throughout each stage of the purchase journey.”
Did we miss anything? Let us know in the comments.