Our weekly roundups corral the news you can use. This week is all about video
YouTube Trying to Catch Up With Live Streaming App
YouTube is a pioneer in online video streaming. It has had live streaming capabilities from the Desktop for a few years. So why is it lagging behind Periscope, Meerkat, and Facebook is live streaming? I do not know the answer to that, but I do know they have announced plans to catch up.
“A small group of creators have been invited to begin testing the feature, which will roll out to all YouTube app users later this year. The YouTube app is a perennial top 10 download in the Apple and Google App Stores.”
New Updates for Facebook Live
Meanwhile, Facebook is adding some more features to Facebook Live including 2-person broadcasts, waiting rooms, and snapchat like “masks.”
Facebook has the drive, the resources, and the community to become the leader in streaming video.
140-Second Videos on Twitter
Twitter continues to find ways to increase how much we can say on the platform while trying not to disrupt the brevity that community members love about Twitter.
This week they announced an increase in the length of video the can be posted to 140 seconds.
Soon, you may also begin to see longer videos on Vine. Starting with a small group, creators will be able to add a video (up to 140 seconds) to their Vine, turning the six second Vine into a trailer for a bigger story.
Ever since we have been able to post video online it has been hailed as the best way to communicate. Before I started my social media company in 2005, and even before YouTube launched to the public, I spent a short amount of time selling online video and touting the benefits. What I have learned over the years is that successful video marketing takes a lot more strategy and creativity than any other content. The reason is when you are asking people to consume your content via video you are asking for their full attention. I can listen to a podcast while driving or doing the dishes. I can skim through an article or through images and pick up the pieces of content that jump out at me. But video has to draw me in and keep my attention. If you can capture your audience’s full attention, video absolutely is the best content to convey your message. But if you fail to draw your audience in from the start, they will not even pick up any bits and pieces that might be of interest to them as they can in the written word.
Do you have anything to add? Tell us in the comments.