Our weekly roundups corral the news you can use. This issue we focus on all the ways social advertising has changed this week.
Snapchat Advertisements Are Here
As Snapchat has continued to grow its members and gain in popularity it has explored a number of revenue models including sponsored Lenses or branded Geofilters. These advertising options were more for big brands with big budgets. One of the most successful ad spots on Snapchat was the Superbowl Gatorade shower which receive 160 million impressions.
Now brands can insert a variety of advertisements through 3rd party Snapchat Partners on Snapchat. The ads will show up in between the stories of the people and brands you follow. Sigh.
But You will be able to skip those ads by swiping through them. So it will be up to the advertisers to create content that people want to see.
Instagram Ads Include More Call-To-Actions
You see an Instagram ad and click on it. Now the result may be that a banner ad pops up at the bottom of your screen inviting you to take an action such as downloading and app or visiting a website.
ReTarget Your Site Visitors on Pinterest
One of the most powerful advertising functions is the ability to retarget your website visitors with ads as a way to encourage repeat visitors and better brand recall. This week Pinterest has finally added that function to their advertising platform.
“With visitor retargeting, advertisers can place a Pinterest conversion tag across their sites, which will help it follow users onto Pinterest and better target their ads. Partners can specify which tag they want to target or exclude with the new tool, which will be available through marketing developer partners by the end of the second quarter.” – TechCrunch
Facebook Focuses On Bringing People Into Stores
Facebook mobile ads are not just about awareness and not just about local marketing, but will also help walk your customers straight through your door with Call to Actions such as “Get Directions.”
Beyond that, Facebook is focused on showing you the success of the ad units and helping you to continue to nurture the relationships with those who have visited. According to Facebook:
- See how many people come to your store after seeing a Facebook campaign
- Optimize ad creative, delivery and targeting based on store visits
- Analyze results across stores and regions to plan and optimize future campaigns
Target Your Twitter Ads to Specific Emojis
I have to admit that when I first read about this I thought it was silly.
There are many ways you can target ads on Twitter, but why would you want to target based on emojis.
Well, emojis represent emotions and the best content appeals to people’s emotions. Not only that emojis also go beyond emotions to objects that they use to express themselves. Can emojis actually be more insightful than behavior, demographics, or the written word?
Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. Now, brands can:
Connect with people based on their expressed sentiment
Target people who Tweet food emojis
Reach people based on their passions
Microsoft Bought Linkedin for A Lot of Money
If you have been disconnected from the computer all week, you might have missed the news that Microsoft bought Linkedin for $26.2 Billion in cash.
I am going to watch and wait before I comment on what this might mean. But here is a good TechCrunch article on the deal.