Our weekly roundups corral the news you can use.
Instagram Embraces Business Accounts
Although brands have been successfully marketing on Instagram for years, there really has been no difference between a personal profile and a business account. Instagram is owned by Facebook and over the years we have seen Facebook focused on monetizing the platform with advertisement options that mirror the success of Facebook ads. Now it seems they are looking at building out features specifically for business accounts.
Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.
Facebook Emojis Are More Diversified
If this seems like silly news, consider for a moment how more and more people are using emojis to communicate. Whether you agree that with the use of emojis or not, does not matter. The more emojis that are available that are representative the more they will be used and become almost like new words or symbols in our language.
Facebook’s new options are also designed to better represent gender, including gender-agnostic choices and a more balanced representation of women in the workforce.
Twitter Keeps Trying – Now With 360 Video
I will be the last person to declare the death or even decline of Twitter. The reason is I declared it once, it 2008, and ended up being very wrong. Also, there are many advantages to using Twitter for those who know how to use it correctly. That does not change the fact that Twitter is struggling financially as well as to stay relevant among social media users. In fact, recently newcomer Snapchat claims to have passed Twitter in daily usage.
With that said, Twitter continues to evolve. This week we were excited to see that 360 video is coming via a partnership with NBA and Samsung.
It’s a sensible step for Twitter. The company has been at the forefront of many shifts in online video over the last few years, including live-streaming service Periscope and looping video app Vine
And speaking of Periscope, you can now moderate comments on your videos.
I will be out of town next week for my annual trip to Bonnaroo Music and Arts Festival. Peace!