Twitter Wants to Help You Connect: Social Media Round Up

Weekly roundups corral the news you can use.

Twitter Curates Connections

Whether you are new to Twitter or have been on it for years, one of the most common challenges is who should you follow. Whereas Facebook is where most people will connect with friends and family and Linkedin is where people connect with business associates, Twitter is where we network with friends and associates we have not met yet. But Twitter is a very noisy place and many, many, many people use Twitter to push their sales pitches out to the ether as opposed to connecting. This can make the platform less than appealing.

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Twitter is trying to change that. This week they launched Connect.

To give you the best recommendations — which we’ll continue to refine over time — we look at who you already follow, Tweets you like, popular accounts in your local area, what’s happening in the world right now, and more. We’ll also let you know exactly why we’re showing you each recommendation.

Instagram’s Carousel Ads Now Include Video

Carousel Ads allow brands to show multiple photos in one ad. This week they included the ability for some brands to have multiple 60-second videos. The feature is expected to be rolled out to all advertisers later this month.

The carousel, though, offers advertisers the opportunity to be more creative in how they market themselves, said. Mr. Quarles. For instance, Macy’s is using the carousel to post a video, and the follow-up photos are close-ups of the clothes being worn in the video. There’s also the “shop now” button, which was rolled out in June 2015. (Adage)

 

Periscope Is Making It Easier to Save Your Livestream.

Periscope has launched a feature that is currently in beta that enables you to save your livestream videos for longer than 24 hours simply by adding a hashtag.

We know this is an in-demand feature because by far our most popular blog post on this site is our Simple Guide to Download Periscope Videos.

If you have an update that I missed, let me know in the comments.