Our weekly roundups corral the news you can use.
Facebook Reorganizes Your Newsfeed – Again
First, let’s talk about why Facebook is always making changes. The more useful Facebook is for the people who use it the more those people will log in and the longer they will stay on the site. That means more opportunities for Facebook to serve advertisements and make money. And Facebook even works to make sure the advertisements are either pleasing or at least not annoying to the point of driving people off the site. An idea I wish more online publications would adopt.
Facebook is always looking for ways to make your experience more pleasurable and useful. Now you may say that if only Facebook will show you what you say you wanted to see all would be well. Let me ask you, weren’t you the one who followed the high school friends who post various life complaints or the uncle with the views you do not agree with? We are not always the best curators of the information we want to receive. So instead of asking us what we want to see, Facebook watches our behavior online and gives us more of what we seem to be attracted to.
The most common behavior Facebook used to decide if a piece of content was worthy of putting in newsfeeds was whether or not that content was engaged with. Did people “like” it or now “react” to is. What the content shared or commented on? This week Facebook announced that they are now also looking at the amount of time people spend with an update.
“With this change, we can better understand which articles might be interesting to you based on how long you and others read them, so you’ll be more likely to see stories you’re interested in reading,”
Facebook Messenger for Conference Calls
When you need to get a few people from different locations on a call you may turn to freeconferencecall.com or Uberconference.com. As of this week, you can also make those call on Facebook Messenger. This not only aligns with Facebook’s mission to connect the whole world but also proves beneficial for the Facebook at Work initiative.
Google Adds Podcasts
This update is surprising in that this was not already a feature of Google Music: Podcasts.
“Starting today on the web and rolling out on Android in the U.S. and Canada, we’ll connect you with podcasts based on what you’re doing, how you’re feeling and what you’re interested in. Similar to our contextual playlists for music, we want to make it easy to find the right podcast—whether you’re a podcast aficionado or listening for the first time.”
It was a fairly slow news week for social news. If you have an update that we missed, let us know in the comments.