Weekly roundups corral the news you can use.
The big news this week is about Snapchat
Snapchat released a whole bunch of new updates. Before I list those out, I want to take a step back and review how Snapchat has become such a big deal.
I first wrote about Snapchat on March 13, 2015. Weekly Roundup: Is It Time to Get Serious About Snapchat?
This year it seems Snapchat is making the Roundup list almost every week:
This week’s updates received so much attention that the site actually went down for some.
So what were the updates that caused all the uproar this week?
We asked our Snapchat consultant.
- You can advance through your friend’s stories with a tap of the finger instead of having to watch every single story.
- Voice calls and audio recordings are now available
- You can send multiple photos at a time in a chat
- You can create and send GIFs to your friends
- Stickers are now available in private chat
You may be saying that is great for the kids, but what does that have to do with my brand? Well more and more adults are joining Snapchat to stay in touch with their kids and because there is already a large and ever growing audience more and more brands are figuring out how to tap into this new way of communicating, which leads Snapchat to continue to find more ways to cater to brands as a revenue source.
If you just “do not get” Snapchat, perhaps this will help. It is how our teenage consultant explained it to me. He explained that sites like Facebook and Instagram hold on to memories forever and who he is today or what he wants to express today is not relevant tomorrow, or a week from now and definitely not years from now. He does not want people to be able to scroll through all his past thoughts, some things are meant to be shared only in the moment.
For brands that can be deals, events, fun activities, and so forth. It is about experiencing the here and now and sharing that story only for the length of time it is relevant.
If you want to learn more about how to use Snapchat here are a couple of resources:
Everything You Need to Know About Snapchat (Entrepreneur)
How Many Snapchat Tricks Do You Know? (Buzzfeed video)
Instagram Adds 60 Second Videos
In other news, Instagram launched 60-second videos this week. Or as the Washington Post put it, “Instagram Takes On Snapchat and YouTube with 60-Second Videos”
The company announced Tuesday that it’s going to extend the time limit on videos on its network to 60 seconds — up from 15 seconds — starting immediately.
You may have already experienced longer videos on Instagram because longer videos have been available to advertisers for several weeks, but now it is available to all of us.
Want to follow me on Snapchat? You can find me under sherryheyl