Our weekly roundups corral the news you can use
Instagram Updates Web Interface
Instagram has always been a mobile-first social network with the website frustratingly being less than useful. This may be changing.
“Instagram rolled out an Activity tab on web that’s identical to the notifications tab inside its app. Here you’ll be able to see who Liked or commented on your posts, or who followed you or tagged you. It’s now available to all users. ”
Is Snapchat Influencing Twitter?
Twitter has been making lots of changes this year trying to find what will make the social network stickier. Now they are trying stickers. In what seems to be an inspiration of the fun filters for Snapchat, Twitter is testing a new image feature.
“The feature will also let Twitter users see how others around the world have edited the photo and will also suggest photos that could be edited and posted, to take part in trending conversations and breaking news”
Google Wants a Piece of the Live Streaming Action
Live Streaming such as Meerkat and Periscope started taking over last year. This year Facebook enabled live streaming for all on their network. Now Google is testing anew live streaming app called YouTube Connect.
“YouTube Connect has much of the same functionality that you’d already find with Periscope and Facebook Live, according to a source close to the matter. You can log into the app using your Google or YouTube account and immediately begin streaming from your mobile phone. There are chat and tagging features, and a “news feed” that features the latest clips from your friends or those that you’ve subscribed to on YouTube.”
Audio Optional in Snapchat Discover
Videos are great but having the audio on is not always optimal. The most successful videos are the ones that can be enjoyed with or without audio. Many of which are captioned – which is Snapchat’s latest feature.
“Snapchat has quietly added a caption button that Discover publishers can use to make their videos audio-optional. When a publisher has made the option available, people can click the button to toggle on subtitles in order to watch a video without sound. A Snapchat spokesperson confirmed that the company introduced the closed captions for long-form videos within Discover about a month ago but declined to say whether there are any plans to extend them to other videos within Snapchat, such as Live Stories or individuals’ stories.”
Facebook Updating Metrics
Facebook video metrics is getting more granular. It is great to know how many times your video has been viewed. It is helpful to know when your video is viewed more often. It is most insightful to know if people are really watching your video or bouncing off.
“This new data gives Page owners a better understanding of when their audiences are watching their videos, providing a more detailed picture of performance that we hope will help publishers inform their video strategies.”
Did we miss any big news? Let us know in the comments.