Whether you are trying to set benchmark numbers or goals for your own social media efforts or trying to understand more about your customer, one of the best places to start is by understanding what your competition is doing as well as what is working or not working for them.
Here are three tools that can help you gather some of that competitive insight.
Compare Your Website with Your Competition’s
SEO Book: Page Similarity Comparison Tool allows you to enter multiple urls and compare the language that is being used on each site. This will help you compare side by side how you are presenting your brand to the world compared to your competition.
Below are just a couple of screenshots as an example of the information you can gather.
Compare the Share of Attention
How much online traffic is your competition? Of all your competitors, who is getting the most attention? Alexa can provide these answers for free and then if you have the budget and desire to dig a little deeper, Alexa’s paid services can cater to those needs as well.
Alexa’s free chrome extension provides valuable insights quickly and efficiently as you go from site to site.
Get the Competitive Long-View
Compete (update: Compete no longer exist) will share the traffic of a site going back as far as 15 years. Whereas traffic is important, how visitors behave on a site is far more important. Did they stick around, search through other pages, and become repeat visitor? The answers to these question can tell you if the website and digital marketing efforts were attracting the right type of visitors and increase revenue.
Knowing how you compare to the competition and what is working for other brands is valuable as you continue to build your own brand, but remember to focus on who you are and want to be without falling into the trap of being a mirror image of your competition.
“Companies that solely focus on competition will die. Those that focus on value creation will thrive.” – Edward de Bono