Our weekly roundups corral the news you can use.
No Linking to Other Social Media Sites from Instagram
Instagram does not want you to drive traffic to your other social media accounts, such as to your Snapchat account from their platform.
A spokesman for Instagram confirmed the change to TechCrunch, providing the following statement: “We’ve removed the ability to include ‘add me’ links on Instagram profile pages. This was a rare use-case and not the way our platform was intended to be used. Other types of links are still allowed.”
Snapchat Raises $175 Million
Perhaps Instagram made this latest move because it is starting to feel a little heat from the growing popularity of Snapchat, which recently raised a bit of capital to continue investing in the platform.
“Nevertheless, Snapchat’s performance during the past year has been impressive indeed, with the company becoming the sixth most highly-valued venture-backed firm in the world. For a company with a business revenue model that is as basic as Snapchat’s, such figures are very notable.
Linkedin Improves Ad Targeting
Now you can target your ads to the prospective companies you have identified.
The feature, which is appropriately named LinkedIn Account Targeting, allows marketers to provide a list of as many as 30,000 companies they want to target in a campaign. LinkedIn then checks to see which of those are among the 8 million companies on the platform before targeting their pages, as well as the profiles of people at those companies that match certain criteria such as job duties and seniority.
Facebook Promoting Live-Streaming Video First
Facebook may have arrived a little later than other platforms in the live-streaming game, but they know how to entice you to think of their live-streaming tool first, which is by making live-stream videos show up first within your newsfeed.
Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.
Meerkat is Shifting Away from Live-Streaming Video
If you followed the rise in live-streaming video last year you may recall that Meerkat was leading that pack at one point as the cool new app that launch as SXSW. Then Periscope came in a partnered with Twitter, so Meerkat go close to Facebook, you shunned them to build their own streaming platform. Finally, Meerkat was able to claim their app as the choice for GoPro users, but GoPro decided not to be exclusive. Poor Meerkat.
Well, when the waters shift on you, it is best to shift with them. Meerkat is now focusing on building more of a video social network.
Today the company has all but abandoned the live-streaming model we’ve become familiar with in favor of something new: A social network where “everybody is always live,” Rubin told Re/code in an interview earlier this week.
And it is stories such as these which push innovation forward and makes change happen so quickly in our digital world.
Did I miss any big stories? Let me know in the comments.