People want to be inspired. People want to be educated. People want to feel connected.
What people don’t want is to be sold to.
This is why content marketing has become a marketers sharpest tool for lead generation and nurturing.
B2C companies that big get 88% more leads/month than those who don’t.
B2B companies that blog get 67% more leads per month than those who don’t.
However, there is a lot of content flying around. To help your content soar above the noise I have provided you a list of 5 tools to add to your content tool box.
It does not matter if your content is the great thing ever written if no one reads it and it is your headline that will entice people to read your content. If you want people to think, be logical. If you want people to act, as in to read your content, you need to appeal to their emotions. That is where the Emotional Marketing Value Headline Analyzer comes in handy, to tell you if the emotional value of your headline.
The headline of this post scored a 50%.
This score indicates that your headline has a total of 50.00% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.
And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
A perfect score would be 100%, but that is rare unless your headline is less than five words.
Fix your Grammar
You may be like our Creative Director, Chris, and scored perfectly on the English part of the SAT and know all the grammar rules that most people did not even know existed, but you will still make mistakes. Every writer knows that the hardest part of writing is editing your own writing and it is not always feasible to have someone else’s eyes on your content before it goes out.
However, Grammarly has you covered. One of its many features is a Google plugin that will edit your content as you are writing on the various social media sites. The only thing about Grammarly is it is a computer checking a very complex language with many contradicting rules so the recommendations are not always right, but it will help you catch many of your grammar typos.
How complex is the English language? Take a look at this lovely poem, The Chaos.
Are You Speaking to the Masses?
Is your writing full of jargon or words that only show up on SAT tests? Or are you writing at a level that most people can understand and with words they use every day? You can check yourself with The Readability Test Tool. Most of our content is at a 7th-grade level.
Are You Using Keywords?
Similar to using the words that everyone else uses on a daily basis to make sure your writing is readable, you also want to use words that people search for when they are looking for the information that you can provide. SEMRush will provide you with related words, tell you the search volume of the words, give you price points for bidding on the words for your Search Engine Marketing efforts and will even analyze the words your competitors are using.
Are You Credible?
The best way to show that you are a credible source is to point to other source information. When you are writing, include a bit of research information. Link to outside source information that can reinforce your point. The best place to start your research is Google.
Here is Life Hack Tips on How to Google like a Boss.