Our weekly roundups corral the news you can use.
Messaging Apps are Taking Over
Let’s start with a bit of news that should make all marketers rethink their communications strategy. WhatsApp, a messaging app that was purchased by Facebook in 2014, just hit one billion users. Now to put that in perspective, gmail, which is owned by Google and has been around for over 10 years, also just hit one billion users.
In November, eMarketer reported that messaging apps grew 31.6% from the previous year.
Worldwide, that means 75% of smartphone users will use an over-the-top (OTT) mobile messaging app at least once a month in 2015.
Messaging apps may be displacing various of older ways of communicating including text messaging and email.
Twitter Keeps Evolving
Want to see the latest Trump Tweet or follow a trending hashtag without logging into Twitter, or even signing up? Twitter is on it.
“Before today, you could see individual Tweets but it was hard to discover stories and conversations happening on Twitter without signing in,” the Twitter team writes in today’s announcement. “Now, you can check out a news story as it unfolds, dive into the play-by-play discussions around a game, and then come back again to see that exchange between two rappers everyone’s been talking about.”
Manage Multiple Accounts on Instagram
If you have a personal account and brand account, or like us, manage many different accounts, you may be able to easily switch between accounts soon.
The feature is already live on iOS for some users, according to a report by the blogLatergramme (which is not officially associated with Instagram). Currently, you have to log out of one account and log into another, which can get tedious.
Facebook Doesn’t Like Click Bait
Facebook is a game and they are in charge of the rules. If you were playing the click bait game to drive traffic from Facebook to your site, it is time for a new strategy.
Facebook says it rallied a Feed Quality Panel of real people to try to find out what stories people are keen to see, even if they aren’t going to click.
From that it’s created a metric that it hopes will work better for its users when it’s deciding which stories make it to the top of your feed, particularly in order to “rebalance” away from stories that are just designed to get lots of clicks.
For Facebook Page owners, that could mean a decrease in traffic if they’ve been artificially engineering clicks for stories that people wouldn’t otherwise want to read.
When a Page responds to a comment left on a post with a private message, a direct messaging session will be opened between the Page and the person who commented, and the message will include a link to the comment for reference. Also, the comment shows a note that the Page responded privately, so other Page visitors know that the request was handled. This provides businesses with another way to deliver great customer service on Facebook and the ability to respond to specific or personal questions in a private channel.