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Better Lead Generation on Facebook
You can do more with you Facebook ads than just raise brand awareness, get more likes, or drive people to your website. As of a few months ago, you can now encourage people on Facebook to sign up for more information from your business with just a few clicks on your ads.
However, the best way to encourage people to sign up to get more information from your business is to let them know what they are signing up for. This week Facebook added new features to enable businesses to provide more information about what their audience is signing up for.
“A context card is an added (and optional) tile that pops up after someone clicks on a lead ad but before they get to the form, giving businesses a place to offer more details on the information people are signing up for.”
“Additionally, lead ads are now available in the carousel format, enabling businesses to showcase three to five images and headlines before people click through to the lead form. Advertisers can use the carousel tiles to provide details about and benefits of submitting their form.”
Keep up with Scores and the Latest in Trash Talking in Sports
For all you Sports Fans out there who love posting your rants on Facebook during game time, Facebook has created a special place for you.
With Facebook Sports Stadium, all the content on Facebook related to the game is in one place, and it comes in real time and appears chronologically. You can see:
- Posts from your friends, and their comments on plays
- Posts and commentary from experts, like teams, leagues and journalists, with easy access to their Pages
- Live scores, stats and a play-by-play
- Game info, like where to find the game on TV
Why does this matter to a marketer? This seems to be a way for Facebook to compete with or mimic Twitter Hashtags around live events. If they continue down this path it will increase the opportunities for targeted advertisements.
Was that Tweet Sarcastic?
There are so many limits to monitoring social media and understanding the intent of what was said. But researchers are working on that.
Researchers at Carnegie Mellon University are training computers to recognize sarcasm on Twitter, and they’ve had some solid success so far.
Why is this important? A variety of reasons that extend from making better sense of big data and social media monitoring to improving Artificial Intelligence.
Facebook Making Virtual a Reality
Our view of the world will be changing soon. Think about how mass media changed the way we see the world. Television, photos and personal videos allowed us to see a world beyond our neighborhood. Virtual Reality will allow us to experience that world – virtually.
The social network’s push into virtual reality with its Oculus Rift along with similar initiatives by Microsoft and Google is expected to create a flood of video for the devices. Meanwhile, companies like GoPro are developing cameras that people can use to film themselves in 360 degrees while skydiving and snowboarding.