Influencer Insights with Sandi Mckenna from Midlife Road Trip

You never know who you will meet when a whole world of connections opens up for you.

In this week’s Influencer Insights we meet Sandi, Co-Host MidLife Road Trip: A web series about Travel, Culinary, and Lifestyle. Social Influencer. Discerning Traveler, Digital cert_ang_beefCorrespondent, Brand Ambassador. ExpediaViewfinder.

me:  What inspired you to start participating in social media?

Sandi: Years ago a friend suggested I give Twitter a try. This was before brands and celebrities knew it existed. It was on Twitter that I met my Midlife Road Trip business partner 7 years ago.

me: What is the best opportunity that you have received since you started participating in social media?

Sandi: Our brand was born of and launched on social media. That was by far the best opportunity. In the past 7 years, we have traveled around the world for work because of our presence on social media.

me: What is the biggest challenge of having a voice on social media and how do you handle it?

Sandi: I think the biggest challenge is staying relevant in the midst of all the noise. When we first started we had a much larger/louder voice because there weren’t as many people/voices. We have had a constant and consistent presence which helps combat some of the noise and enables us to still be heard.

me: Any suggestions about what tech or social trends we need to be watching?

Sandi: Video … We’ve always felt video on social would be the next big thing. We are currently in the process of collaborating on a travel and lifestyle network on Apple TV.

You can follow Sandi on:

Midlife Road Trip Blog