Our weekly roundups corral the news you can use.
And this is our first roundup of 2016.
This year we can expect to see an evolution of advertising opportunities on social media platforms.
Twitter’s Interactive Ads
Twitter kicked it off with by introducing conversational ads.
I love this feature! What a great way to go beyond just getting your brand in front of your audience to engaging with your audience. I really hope that we continue to see Twitter encouraging more conversations on their platform as they continue to make changes. Shorter conversations, though, I am not real thrilled with the idea of Twitter increasing the character limit to 10,000.
Snapchat expanding advertising opportunities
Snapchat, the new popular kid on the block is reportedly building an ad technology platform. For brands wanting to get in front of a younger demographic, you really need to be paying attention to Snapchat. For everyone else, you probably should still be paying attention to Snapchat as the place to be in the near future.
“Snapchat’s ambition going into 2016 is to have many more opportunities for e-commerce on the platform and other stuff that is more about building audiences,”
Facebook’s Vision for the Future
If you are lucky enough to have a friend who was able to purchase Oculus Rift during the initial release you may have a chance to take a peak in the future. You would think that bank accounts would be empty and credit cards maxed out after the holiday season, but that did not stop the $599 Oculus Rift from selling out in 14 minutes.
On the day that Oculus Rift went on sale, Mark Zuckerberg posted on his Facebook page a little insight into the other projects they are currently working on including beaming down internet access from solar-powered planes and using artificial intelligence to describe photos of friends to the blind.
Welcome to the future.