How to Find the Right Word

I love words. The way they sound, how they convey meaning or elicit emotions. Words are powerful, or as Hawthorne says:

“Words – so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.”


In this noisy world where marketing is driven by compelling content, it is vital that we find the right words that convey the appropriate emotions which lead to the desired actions.

Here are a few tools that can help:

The meaning of words have changed and expanded over time. Take for example the word epic.

“Pertaining to or constituting an epos or heroic poem; narrating at length and in metrical form as a poetic whole with subordination of parts a series of heroic achievements or of events under supernatural guidance.”

That definition has nothing to do with how I interpret the word epic on my Spotify playlist of Epic Songs.

If you want to find all the various meanings of a word, head over to Wordnik to find an extensive list of meanings of words and phrases.

If you are searching for words that convey a feeling and you cannot think of anything appealing, or you need to find another word for sentiment or trying to think of it’s opposite, WordHippo has you covered.

Sometimes help is needed even before you search for the right word. You simply need to get your ideas in line and organized. That is when I turn to MindNode to map my mind.

Once your ideas are organized and your words are all lined up, do you wonder if they will be clear and if they will make your audience feel? Ask Hemmingway, well at least the app, to take a look and see if your words and ideas provide a good hook.