Using Facebook for Work: Social Media Round Up

Our weekly roundups corral the news you can use.

This week, and  I predict for many weeks to come, we are hearing a 1cscanq03b
lot about Facebook at work.

No that is not when you are debating with your friends on Facebook while procrastinating getting started on a project.

“Facebook at Work lets you create a work account that is separate from your personal Facebook account,” explains Facebook. “With a Facebook at Work account, you can use Facebook tools to interact with coworkers. Things you share using your work account will only be visible to other people at your company.”

According to CIO.com

More than 300 companies, including Coldwell Banker, are currently testing the beta product, and others such as Royal Bank of Scotland (RBS) and Club Med have committed to large, company-wide Facebook at Work deployments. The service will be widely available in the “coming months,” according to Codorniou. In the meantime, it’s taking feedback from its early testers to improve the product before it goes live. And many of the current customers have recurring calls with the Facebook at Work engineering team at least every other week.

In other Facebook news,  Facebook’s news feed algorithm will begin to hide popular stories that people don’t actually want to see.

How is this going to work?

Sometimes stories on Facebook go viral, where millions of people see the same video, photo, or other post. It’s hard to predict when or why posts go viral. Sometimes this happens because lots of people are really interested in seeing that particular post. However, sometimes a post goes viral and many people tell us that they weren’t interested in seeing it, despite lots of people liking, sharing and commenting on it.

One example of a type of viral post that people report they don’t enjoy seeing in their News Feed are hoaxes. If there is a viral story about a hoax, it can get a lot of reshares and comments, which would normally help us infer it might be an interesting story. However, we’ve heard feedback that people don’t want to see these stories as much as other posts in their News Feed.

So when a story is getting attention, Facebook is going to ask people if they want to really see stories like this.

In non-Facebook news, photos on Twitter can now be a bit bigger.

Twitter appears to be limiting vertical photos to 1:1 square dimensions. That’s still much larger than before, but it’s not technically ‘uncropped’.