Our weekly roundups corral the news you can use.
It has been a slow news week, however, Facebook still has new updates to share.
Facebook Introduces Live Streaming
“Now you can bring the photos and videos you share on Facebook to life with live video and collages, to help friends and family feel like they’re in the moment with you.”
Encourage Your Customers to Chat with You on Facebook
The other change for Facebook this week is the ability to add a message box right on your page to encourage visitors to chat with you. The messages are delivered through Facebook’s Messenger App.
“It’s not hard to see why this has several advantages over simply messaging someone on a Facebook Page, and it will likely have big implications for how people communicate with businesses – something Facebook’s been gunning at ever since it introduced Messenger Business.”
Using SnapChat to Drive Traffic
In non-Facebook news, SnapChat is allowing publishers to post links that go directly to outside content.
“What appears on its face to be a convenience for publishers may be more about Snapchat’s need to push up ad revenues. Snapchat has massive reach: The app has 100 million active daily users, 63 percent of whom are between the ages of 18 and 34. Snapchat also has a very high valuation, but has yet to prove its real earning potential.”