Facebook fundraising and Google Plus finds focus: Social Media Roundup

Our weekly roundups corral the news you can use.

We are at the start of the holiday season which means we are also at the start of the shopping season and the giving season. It is also the time many couples break up.3h21kuxvt4

Facebook has all angles of this time of year covered.

Facebook ads help brands target holiday shoppers.

A new ad-targeting segment will enable brands to reach users who are “highly engaged” with content related to the holiday shopping season, Black Friday andCyber Monday.”

Facebook expands ways to fundraise

Not long ago Facebook launched donate buttons as a call-to-action button on nonprofit pages. That button has some upcoming improvements including the ability for donors to contribute without leaving Facebook.

The button will also be available on posts and within ads now.

Facebook is also creating new fundraiser pages.

“The new fundraiser pages — similar in format to event pages — allow nonprofits to describe a particular campaign and collect donations directly from users, and will also showcase a progress bar toward its goal. Any fundraiser shared by a user in a post will display the new Donate button as well, allowing users to contribute through the post itself.”

Breaking up in the Facebook age

When a relationship become un-Facebook official there are all kinds of memories documented on Facebook. Or not.

“Starting today, we are testing tools to help people manage how they interact with their former partners on Facebook after a relationship has ended,” says product manager Kelly Winters. “When people change their relationship status to indicate they are no longer in a relationship, they will be prompted to try these tools.”

Speaking of breaking up, Google is not ready to end it’s relationship with Google Plus.

Google Plus is willing to change for you

If all you like is pictures and communities, they will be more of that for you.

“Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly—we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one.”

Hang Out with those without an account

The other feature that works (at least sometimes) for Google Plus was hangouts. But how do you hang out with someone not using Google? 

“Here’s how it works: guests without a Google account who have been provided with the video call link by the organizer will be asked to provide their name and then request to join the call. Any attendee from the domain organizing the video call can then allow the guest into the meeting.”