Not long ago I was watching History of Rock & Roll. As I watched the progression from Chuck Berry to 80’s Hair bands, I noticed a few common themes about the rise and fall of artists. I realized that these themes are lessons that business communicators can learn from.
The Message Has to Resonate
Musicians and songwriters might write songs about their lives, stories, and experiences, but the songs that become hits are the ones that their FANS can relate to. The songs that seem to be written about their lives, stories, and experiences. The songs that are about the common human conditions are often timeless.
The same is true for business communications. Your message needs to resonate deeply with your audience. They need to hear what you are about and say…”wow! you know me so well.”
The paparazzi exists because people want to know about the lives of the people behind the music. Although we are attracted to the music that speaks to our heart we also want to know the heart of the artists behind the music.
The same is true for business communications. We have so many reasons not to trust businesses lately, that they only way to gain our trust is by letting us know who you are.
You Can’t Fake It
Shall I say more? Well if you have no idea who the two guys above are, you can look it up here.
It seems, that yes…more needs to be said. Once Rock & Roll became popular, an industry was born. From that industry, many fakes have been born. They rise and fall fast. The same is true when you try to outsource your communications as opposed to create a process to be real to your fans, the attention you attract will rise and fall fast. You cannot fake it and make it.
What I learned by watching The History of Rock & Roll is that the best way to be a Rock Star Business is to sincerely have the right stuff to be a Rock Star and to be real and accessible enough to let your fans rock with you.