Our weekly roundups corral the news you can use.
We will start this week with a question that we still get often, which is:
“Yes, there are a lot of people on social media, but are the people I am trying to reach on social media?”
The recent Pew Survey reveals that Nearly Two-Thirds of All Americans Use Social Meda.
90% of young adults (18-29) use at least one social network and 35% who are over the age of 65 are using social media and that number keeps on growing. So to answer the question, yes, many of the people you are trying to reach are on social media.
Now you may be thinking, fine people are using social media to stay connected with friends and family, but is it really for business? Well, let’s look at some of last week’s headlines.
“The social media platform has created a new account, @instagramforbusiness, to act as “a source of inspiration for the business community,”
“Image bookmarking service to automatically add addresses, store hours and more to pins.”
Have a date night board? Or a board of fashion or gift ideas? Pinterest has already started closing the gap from want to buying with buyable pins. Now Pinterest will tell you how to get to the store, restaurant, or venue.
Linkedin is where you go for online business networking. Networking means listening and conversing, not broadcasting your business and shoving your business card in people’s hands, which is what is virtually happening in many groups. To help improve the online networking experience and make more good business happen, Linkedin is forcing group owners to be more involved in moderating their groups.
Social Media’s popularity is driven by connections and entertainment. It is a medium that people choose to be on because they enjoy being there. As businesses have learned how to be useful and enjoyable on these platforms, each social network has continued to make adjustments to make these platforms more friendly for doing business on.