If you run a business you can expect people will express their opinions your products and services. More and more they are expressing those opinions online and we know that people who have a complaint are more likely to share that opinion than a person who has a compliment.
This can be stressful, but there are opportunities that can be found in online complaints. In my Hotel Executive article, I outline how to handle complaints and get the most from such feedback.
The article is also published on LinkedIn.