Our weekly roundups corral the news you can use.
A few revealing stats were released by Pew Research Center.
One thing we noticed is that as social networks are becoming more fragmented, meaning more choices and more apps for sharing with friends and strangers alike, fewer people are joining the big networks like Facebook.
Research also verified what we all kind of already know which is that messaging apps are dominating the ways we communicate now.
“36% of smartphone owners report using messaging apps such as WhatsApp, Kik, or iMessage, and 17% us apps that automatically delete sent messages such as Snapchat or Wickr.”
Internally as well as in every client meeting or on every panel, we have been talking about the future of Google Plus. My thought has been that all the things we love about Google Plus will remain but as a stand-alone offering. One thing we love in this office is Google Hang Out, which now has its own homepage, away from Google Plus.
Today Twitter opened its mobile ad network to increase reach and their own revenue.
“We’re taking promoted tweets, promoted videos and our mobile app promotion products into the world outside of Twitter,” explained Adam Bain, Twitter’s head of revenue and partnerships. “It’s one click to take a Twitter campaign and scale it across all our partners.”
Did we miss any other breaking news? If so, share below.