Video is exploding all over the web and more and more platforms are wanting to host your videos. Where will YouTube fit in this rapidly competitive landscape? With “go-To” videos. Everything from how to lace your shoes, to how to identify conics.
Google says that “how-to” searches on YouTube have grown 70 percent year-over-year, adding that “more than 100 million hours of how-to content have been watched in North America so far this year.”
Brands are moving their video content to Facebook which has increased 43% among top brands.
Links and photos dominate when it comes to overall engagement, but video and photos are the post types to keep an eye on if you want your content to spread more widely on Facebook.
Also, we are seeing entertainment moving to the social web and the advertising dollars are following.
According to an Adweek report, 70% of marketers will increase their social media advertising spends this year, intentionally ramping up on organic tactics such as original content. Their goal is to steer away from paying for engagement, investing in the proven performance of quality storytelling.
There are big screens and little screens, all seem to be streaming video, and all are going social.