Business or Personal (the line get’s fuzzy)

originally posted on Concept Hub

What is Web 2.0?

“Web 2.0 is not about the technology – it is about embracing creativity.”

“Kids have been taught through technology that there are no limits.”

“It’s about intelligence having fun!”

“Ideas that liberate their company.”

“There still isn’t a computer that can come up with ideas.”

“Expanding self interest to include the other people in your life.

“You can not have a strategy until you understand your core sentiment”

“From ethos, culture, and values you get the energy for strategy and tactics.
– A strategy that comes out of your soul.”

“75% of people are depressed when they go to work – how does web 2.0 help?”

These were quotes that I jotted down as I listened to Joey Reiman, Thinker & CEO – and founder of BrightHouse, the world’s first ideation corporation.

Joey and his partner Elizabeth Clubb presented this past month for the Technology Association of GA Enterprise 2.0 Society.

I was surprised that the last quote was not so surprising. “75% of people are depressed when they go to work”

So how does Web 2.0 help? Joey and Elizabeth discussed their work with Hearst Corp. to create a web 2.0 environment where people have choices of what they read, how they read it, and when they read it. They also introduced their concept for Creative Island; among many other things, it is a world where you can virtually have dinner with 5 people from history.

My imagination started running. I would invite Leonardo Da Vinci, Jesus Christ, Joan of Arc, Queen Elizabeth I, and Merlin.

Then, at the meeting, the latest typical question came up. When will we have time to have dinner with these people? We have work to do, real business dinners to attend, kids to get to soccer practice, whitepapers to read. Even if we want to have dinner with our 5 favorite people in history, when will we have time and the mental energy to do so? When we have free time do we want to add to the world wide web, or do we want to lean back and consume some mindless media?

Well, more and more stats show mindless media is losing the battle. 67% of teenagers are creating content online and 68% of American Adults are online with an ever growing number of social networks that are geared toward baby boomers. It seems instead of mindless consumption of someone else’s creativity, people want to connect and create, and they are finding their connections  and ability to share their creations online.

So how do these connections, this digital liberty, solve the problems of workplace depression?

First the technology frees information. The knowledge and ideas that have been locked up in the minds of all the employees who work their jobs everyday, constantly observing what works and what doesn’t and how things can be done better, can now be set free in online forums to be explored, expanded on and implemented.

Second, through personal expression, people can create bonds with their team and their customers that are reminiscent to the days when the employees of the corner stores were your neighbors and the people you worked with became your extended family. This can be accomplished even when your suppliers, customers and team work a world away.

Finally, everyone is empowered to be on the front lines ensuring that the organization stays  on the competitive edge in their offerings, positioning, and service.

Web 2.0, when implemented in the workplace, frees information, gives personality to corporate communications, unites the team, and reconnects the organization with it’s core sentiment.

From that core sentiment you get a workplace full of creative, energized and dedicated employees who are willing to give their organization their all.