“How Mass Collaboration Changes Everything”

originally posted on Concept Hub

It was just over a year ago – right before Christmas 2006. My husband met me for coffee at the Starbucks near a Barnes & Noble and we chose to stroll around the bookstore to see what would jump out at us…and there it was…

Right there on the cover was everything I had just been explaining to my husband. All the reasons why I had given up a “secure income” to launch my own company. And the subtitle brought it all together – Mass Collaboration Changes EVERYTHING!

I immediately bought the book and feverishly started taking notes. I recommended the book to everyone I knew!

Here is a sample of one of the paragraphs (page 15) that I feverishly underlined as an example of the promise of this “new way” to do business.

As with all previous economic revolutions, the demands on individuals, organizations, and nations will be intense, and at times traumatic, as old industries and ways of life give way to new processes, technologies, and business models. The playing field has been ripped wide open, and the recurrent need to reconfigure people and capabilities to serve an ever-changing market will require individuals to embrace constant change and renewal in their careers.

This is a timely message. Everything is changing. Jobs are at risk. The political and economic climate is shifting and trembling. There is a need to understand and embrace some of the vast changes that are happening rapidly and will continue to happen in our world because of the ability for the masses to connect and collaborate.

The Technology Association of GA is at the forefront in GA when it comes to providing resources, event topics, and ideas to help individuals and organizations to learn about these changes. Many of the societies are implementing ideas and events to help their members understand the impact of social media on their roles and industries. I have been asked to Chair an Enterprise 2.0 Society and we have been working with Tino and his team on establishing a more collaborative environment. All this is very exciting, but last week’s press release is huge!

ATLANTA (January 21, 2008) – The Technology Association of Georgia (TAG) today announced it has selected Don Tapscott as its keynote speaker for its 2008 Georgia Technology Summit.

Don Tapscott is an internationally renowned authority on the strategic value and impact of information technology. He consistently identifies and explains the next business imperatives and defines the business models and strategies that the new imperatives require. Tapscott has written or co-authored eleven widely-read books on technology and business, including his recent international New York Times bestseller “Wikinomics: How Mass Collaboration Changes Everything.”

“Tapscott is the perfect speaker to kick off the 2008 Georgia Technology Summit,” says Tino Mantella, president of the Technology Association of Georgia. “This year’s event focuses on the topic of ‘Innovation in Transformation’ – how organizations and individuals are changing the way they innovate to improve performance or change the world. The findings and concepts explored in Wikinomics are a perfect fit for a discussion around how innovation – and execution – are changing in the world today, and how forward-thinking organizations can adapt to capitalize on new opportunities.”

Wikinomics is the first book to truly come to grips with the most profound changes in corporate architecture, strategy and management in a century. The knowledge, resources and computing power of billions of people are self-organizing into a massive collective force. Interconnected and orchestrated through blogs, wikis, chat rooms, peer-to-peer networks and personal broadcasting, the Web is being reinvented to provide the first global platform for collaboration in history. Firms that know how to engage this dynamic, self-organizing ecosystem of partners will co-create and peer-produce value for customers in ways that companies relying on internal capabilities and tight-coupled partnerships will not be able to match.

The Technology Association of Georgia’s 2008 Georgia Technology Summit will take place on February 27, 2008 at the Cobb Galleria in metro Atlanta from 7:30 am – 1:30 pm. The theme of this year’s event is “Innovation in Transformation”, bringing together Georgia’s best and brightest to share the insights of the nation’s top authorities as they present advanced thinking in dynamic, entertaining and awakening presentations.

For more information on the 2008 Georgia Technology Summit, including event registration, sponsorship and summit agenda, please visit http://www.tagonline.org/georgia-technology-summit.php.

I have also been informed that Don Tapscott will be on TAGRadio next week and that Wifi will be available at this year’s event.

2008 is kicking off to be a great year for growth and change and What a Concept! is proud to have been asked to be a part of so many of these opportunities.


Wow. Congratulations and way to put yourself out there. I love when I can find something like that to clearly articulate my personal thoughts. Good luck.

Posted by: Robin Matuk | February 03, 2008 at 12:04 AM


You’re right about many things, the most striking of which is that things are indeed changing in every which way in the economy-from where to where jobs are migrating and whether or not there will be more jobs to fill.

Posted by: Ashley Burr | February 03, 2008 at 12:08 AM