originally posted on Concept Hub
Time is probably the number one reason I hear from people of why they have not started embracing Social Media.
The reality is social media saves time. I have shown many people how they can save hours each day simply by getting all their news and other information that they rely on coming to them in an RSS reader as opposed to going from site to site each day.
We have helped many clients understand how having everything coming to their email actually causes several distractions throughout the day. By asking people to send relevant links to you via Del.icio.us, not only will that information not distract you at the wrong time, often causing you to file it to read later, but it will be in the appropriate place for you to read at a time you set aside for your daily reading. Del.icio.us is also an amazing tool for research that is more relevant to you because it is based on what your peers have already found as worthy reporting, AND you can subscribe via RSS to information that your peers are saving.
Need a way to get your company to start participating in these new tools and trends? A good beginning is the Social Media Press Release, which was initially created by Shift Communications. The Social Media Press Release enables your company to create its own interactive press room, as well as enables the mainstream media to add content to their site that their readers are looking for such as video clips and images. Your company is already writing press releases, why not just optimize them for social media?
Many of the activities that are happening online and being tagged as social media are the same activities that we all are already doing on a daily basis. However, the tools that have been created have enabled people to be more efficient in such activities. The trick is letting go of the old way in favor of the new.
It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power.