I’m Sherry Heyl.

editSH_0168On this site, you can read what I think about and the experiences I want to share as well as about what I know and the services I sell.

Below are a few things about me.

I am a Marketing Consultant

I am an award-winning marketing professional with 10+ years experience using digital media to build brand equity and amplify brand experiences. Since 2005, I have been developing digital marketing strategies focused on enabling organizations to integrate new technologies and capabilities with their existing campaigns and business goals.

I have developed customized individual training tracks to help marketing managers and business owners add social media as a core competency. As the founder of Amplified Concepts, I use my expertise in strategy development and project management combined with relationships with some of the smartest freelancers to deliver customized solutions and deep expertise to client projects.

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I am an Aspiring Writer

I graduated from Florida State University with two Bachelor degrees: Business Marketing and Creative Writing. I believe stories and essays can change the world. I write for business, political, and social publications as well as post my thoughts, ideas, and observations on this blog.

I have been working on a fictional novel for 10 years. I am part of writing communities and have started working on short-stories and poetry. I will be documenting more of my experience as an aspiring fiction writer on this blog.

I am a Business Coach

I refer to myself as an accidental business coach. I have several years experience in sales, account management, team management, operations, and launching new ideas. Throughout the years, many people have come to me for advice. I am able to offer insights based on my experiences as well as my belief that there are no set formulas for success and no single definition of success.

Although I did not set out to be a business coach, coaching has become my favorite thing to do. I love being a part of people’s success and to know that I have helped people believe in their ability to design their life according to their own values and ambitions.

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I am an Idealist

Facing the economic, technological, and global challenges of today and tomorrow with an undying belief in humanity’s ability to get it right…eventually.

Sometimes Idealists are thought of as naïve and not realistic about the dangers of the world.

I believe that we go in the direction that we are focused on and I choose to focus on going in the direction of our goals.

When you’re an Idealist, you spend your life in pursuit of things that have meaning to you, you have purpose, goals, and principals. You’re not content to just let things remain as they are, nor are you able to let go of your ideas.

In 2005 I left a steady job in corporate America to launch the business of me in an industry very few people heard of, social media. I gave myself the title Idealist because I believed that the ability to communicate and connect with people from all around the world was going to bring about positive changes. Over the years I have witnessed that the process may be slower than I imagined, but I refuse to give up hope.